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Researcher · Western University · Canada

Mark G. Cleveland

Mark G. Cleveland publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Cultural Differences and Values and Culinary Culture and Tourism.

ORCID 0000-0001-7605-1996 OpenAlex
World rank
#69,097
of 7,710,434 ranked researchers
Rank in Canada
#2,026
of 183,316
Works
116
Citations
7.6k
Citations per work
65.2
h-index
40
i10-index 62Top 1.9% in Marketing
Mark G. Cleveland

What does Mark G. Cleveland research?

Mark G. Cleveland's work is mostly in Business, Management and Accounting (26%), Social Sciences (21%), Psychology (8%).

Social Sciences: 65 works · 55.8% of their workBusiness, Management and Accounting: 31 works · 26.5% of their workMarketing: 31 works · 26.5% of their workSocial Sciences: 24 works · 21.1% of their workSociology and Political Science: 21 works · 17.7% of their workGender Studies: 4 works · 3.4% of their workPsychology: 10 works · 8.2% of their workSocial Psychology: 10 works · 8.2% of their workEverything else: 41 works · 35.3% of their workLife Sciences: 10 works · 8.9% of their workAgricultural and Biological Sciences: 6 works · 4.8% of their workFood Science: 6 works · 4.8% of their workImmunology and Microbiology: 5 works · 4.1% of their workImmunology: 5 works · 4.1% of their workTHEIR WORKMark G. Cleveland116works
Life Sciences9%Social Sciences56%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3126.5%
    2. Social Sciences2421.1%
    3. Psychology108.2%
  2. Everything else4135.3%
    1. Agricultural and Biological Sciences64.8%
    2. Immunology and Microbiology54.1%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Social Psychology8% of their works
  4. 4Food Science5% of their works
  5. 5Immunology4% of their works
  6. 6Gender Studies3% of their works

Research topics

Which keywords describe Mark G. Cleveland's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Cultural Psychology, Values, Social Identity, Food Tourism and Gastronomy.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior652 topics
  2. Brand Equity541 topic
  3. Brand Trust541 topic
  4. Cultural Psychology231 topic
  5. Values231 topic
  6. Social Identity202 topics
  7. Food Tourism131 topic
  8. Gastronomy131 topic
  9. Environmental Innovation111 topic
  10. Green Consumption111 topic
  11. Advertising101 topic
  12. Gender Roles101 topic
  13. Implicit Bias101 topic
  14. Intergroup Contact101 topic
  15. Customer Satisfaction91 topic
  16. Service Quality91 topic
  17. Electronic Word-of-Mouth81 topic
  18. Social Media81 topic

Where does Mark G. Cleveland work?

Mark G. Cleveland's main affiliation in the publication record is Western University, Canada.

How many publications and citations does Mark G. Cleveland have?

OpenAlex counts 116 works and 7,558 citations for Mark G. Cleveland, an h-index of 40, ranking #69,097 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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