Martin Wetzels
Martin Wetzels publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Technology Adoption and User Behaviour and Consumer Retail Behavior Studies.
- World rank
- #40,284 of 1,633,909 ranked researchers
- Rank in Netherlands
- #843 of 23,481
- Works
- 74
- Citations
- 742
- Citations per work
- 10.0
What does Martin Wetzels research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Organizational Behavior and Human Resource Management17% of their works
- 2Marketing17% of their works
- 3Sociology and Political Science15% of their works
- 4Information Systems and Management10% of their works
- 5General Health Professions5% of their works
- 6Management Information Systems5% of their works
Research topics
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Service and Product Innovation
- Outsourcing and Supply Chain Management
- Consumer Behavior in Brand Consumption and Identification
- Organizational and Employee Performance
Which keywords describe Martin Wetzels's research?
The keywords of their largest research topics: Customer Satisfaction, Perceived Value, Service Quality, Customer Experience, Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth and Impulse Buying.
- Machine Learning
- Offshoring
- Brand Trust
- Co-Creation
- Social Media
- Impulse Buying
- Technology Acceptance Model
- Customer Experience
- Perceived Value
- Customer Satisfaction
- Service Quality
- Information Systems
- Electronic Word-of-Mouth
- Multichannel Retailing
- Supply Chain Management
- Value Creation
- Consumer Behavior
- Outsourcing
- Smart Cities
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Customer Satisfaction172 topics
- Perceived Value151 topic
- Service Quality151 topic
- Customer Experience102 topics
- Information Systems81 topic
- Technology Acceptance Model81 topic
- Electronic Word-of-Mouth61 topic
- Impulse Buying61 topic
- Multichannel Retailing61 topic
- Social Media61 topic
- Supply Chain Management52 topics
- Co-Creation41 topic
- Value Creation41 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Offshoring31 topic
- Outsourcing31 topic
- Machine Learning21 topic
- Smart Cities21 topic
Where does Martin Wetzels work?
Martin Wetzels's main affiliation in the publication record is Maastricht University, Netherlands.
How many publications and citations does Martin Wetzels have?
Science Explorer counts 74 works and 742 citations for Martin Wetzels, ranking #40,284 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.