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Researcher · Iowa State University · United States

Mary Lynn Damhorst

Mary Lynn Damhorst publishes mostly in Marketing, Museology and Clinical Psychology, on topics such as Fashion and Cultural Textiles, Consumer Behavior in Brand Consumption and Identification and Consumer Perception and Purchasing Behavior.

ORCID 0000-0002-4379-5566 OpenAlex
World rank
#277,046
of 7,710,434 ranked researchers
Rank in United States
#101,098
of 1,627,098
Works
91
Citations
2.5k
Citations per work
28.0
h-index
29
i10-index 46Top 5.2% in Marketing
Mary Lynn Damhorst

What does Mary Lynn Damhorst research?

Mary Lynn Damhorst's work is mostly in Business, Management and Accounting (25%), Arts and Humanities (17%), Social Sciences (15%).

Social Sciences: 61 works · 66.5% of their workBusiness, Management and Accounting: 23 works · 25.2% of their workMarketing: 23 works · 25.2% of their workArts and Humanities: 15 works · 16.9% of their workMuseology: 15 works · 16.9% of their workSocial Sciences: 14 works · 14.9% of their workSociology and Political Science: 8 works · 9.1% of their workGender Studies: 5 works · 5.8% of their workPsychology: 9 works · 9.5% of their workClinical Psychology: 9 works · 9.5% of their workEverything else: 27 works · 29.4% of their workHealth Sciences: 4 works · 4.1% of their workHealth Professions: 4 works · 4.1% of their workPharmacy: 4 works · 4.1% of their workTHEIR WORKMary LynnDamhorst91works
Health Sciences4%Social Sciences66%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2325.2%
    2. Arts and Humanities1516.9%
    3. Social Sciences1414.9%
    4. Psychology99.5%
  2. Everything else2729.4%
    1. Health Professions44.1%
  1. 1Marketing25% of their works
  2. 2Museology17% of their works
  3. 3Clinical Psychology10% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Gender Studies6% of their works
  6. 6Pharmacy4% of their works

Research topics

Which keywords describe Mary Lynn Damhorst's research?

The keywords of their largest research topics: Fashion, Consumer Behavior, Body Image, Clothing, Material Culture, Brand Equity, Brand Trust and Cosmetics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Fashion572 topics
  2. Consumer Behavior432 topics
  3. Body Image382 topics
  4. Clothing381 topic
  5. Material Culture381 topic
  6. Brand Equity241 topic
  7. Brand Trust241 topic
  8. Cosmetics191 topic
  9. Eating Disorders191 topic
  10. Lifestyle191 topic
  11. Obesity191 topic
  12. Customer Experience141 topic
  13. Multichannel Retailing141 topic
  14. Electronic Word-of-Mouth101 topic
  15. Obesity Stigma101 topic
  16. Social Media101 topic
  17. Weight Bias101 topic
  18. Customer Satisfaction91 topic
  19. Service Quality91 topic

Where does Mary Lynn Damhorst work?

Mary Lynn Damhorst's main affiliation in the publication record is Iowa State University, United States.

How many publications and citations does Mary Lynn Damhorst have?

OpenAlex counts 91 works and 2,549 citations for Mary Lynn Damhorst, an h-index of 29, ranking #277,046 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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