Mateusz Grzesiak
Mateusz Grzesiak publishes mostly in Marketing, Sociology and Political Science and Political Science and International Relations, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.
- World rank
- #5,439,380 of 7,710,434 ranked researchers
- Rank in Poland
- #48,779 of 100,960
- Works
- 16
- Citations
- 63
- Citations per work
- 3.9
What does Mateusz Grzesiak research?
Mateusz Grzesiak's work is mostly in Social Sciences (48%), Business, Management and Accounting (40%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1488.2%
- Everything else211.8%
- 1Marketing40% of their works
- 2Sociology and Political Science33% of their works
- 3Political Science and International Relations5% of their works
- 4Communication5% of their works
- 5Health2% of their works
- 6Transportation2% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Intellectual Property Rights and Media
- Diverse Scientific Research in Ukraine
- Service and Product Innovation
- Technology Adoption and User Behaviour
- Knowledge Management and Sharing
Which keywords describe Mateusz Grzesiak's research?
The keywords of their largest research topics: Brand Equity, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, IMC and Integrated Marketing Communication.
- Virtual Communities
- Technology Acceptance Model
- Information Systems
- Co-Creation
- Media Regulation
- Integrated Marketing Communication
- Consumer Behavior
- Electronic Word-of-Mouth
- Social Media
- Brand Equity
- Consumer Engagement
- Brand Trust
- IMC
- Intellectual Property
- Climate Change
- Forest Biodiversity
- Knowledge Sharing
- Value Creation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Brand Equity162 topics
- Social Media142 topics
- Consumer Engagement131 topic
- Electronic Word-of-Mouth131 topic
- Brand Trust81 topic
- Consumer Behavior81 topic
- IMC81 topic
- Integrated Marketing Communication81 topic
- Intellectual Property21 topic
- Media Regulation21 topic
- Climate Change11 topic
- Co-Creation11 topic
- Forest Biodiversity11 topic
- Information Systems11 topic
- Knowledge Sharing11 topic
- Technology Acceptance Model11 topic
- Value Creation11 topic
- Virtual Communities11 topic
Where does Mateusz Grzesiak work?
Mateusz Grzesiak's main affiliation in the publication record is WSB University, Poland.
How many publications and citations does Mateusz Grzesiak have?
OpenAlex counts 16 works and 63 citations for Mateusz Grzesiak, an h-index of 3, ranking #5,439,380 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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