Science Explorer Back to mapMap
Discussion
Researcher · Guru Gobind Singh Indraprastha University · India

Meenakshi Handa

Meenakshi Handa publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Innovation and Socioeconomic Development.

OpenAlex
World rank
#1,943,868
of 7,710,434 ranked researchers
Rank in India
#33,214
of 280,097
Works
42
Citations
345
Citations per work
8.2
h-index
9
i10-index 8Top 47% in Marketing
Meenakshi Handa

What does Meenakshi Handa research?

Meenakshi Handa's work is mostly in Business, Management and Accounting (28%), Social Sciences (20%), Economics, Econometrics and Finance (8%).

Social Sciences: 25 works · 60.0% of their workBusiness, Management and Accounting: 12 works · 27.6% of their workMarketing: 8 works · 20.0% of their workBusiness and International Management: 2 works · 3.8% of their workManagement of Technology and Innovation: 2 works · 3.8% of their workSocial Sciences: 8 works · 20.0% of their workSociology and Political Science: 8 works · 20.0% of their workEconomics, Econometrics and Finance: 3 works · 7.6% of their workEconomics and Econometrics: 3 works · 7.6% of their workDecision Sciences: 2 works · 4.8% of their workInformation Systems and Management: 2 works · 4.8% of their workEverything else: 17 works · 40.0% of their workTHEIR WORKMeenakshi Handa42works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1227.6%
    2. Social Sciences820.0%
    3. Economics, Econometrics and Finance37.6%
    4. Decision Sciences24.8%
  2. Everything else1740.0%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Economics and Econometrics8% of their works
  4. 4Information Systems and Management5% of their works
  5. 5Business and International Management4% of their works
  6. 6Management of Technology and Innovation4% of their works

Research topics

Which keywords describe Meenakshi Handa's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Emerging Markets, Experiential Learning and Frugal Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior122 topics
  2. Brand Equity91 topic
  3. Brand Trust91 topic
  4. Electronic Word-of-Mouth71 topic
  5. Social Media71 topic
  6. Emerging Markets41 topic
  7. Experiential Learning41 topic
  8. Frugal Innovation41 topic
  9. Information Systems41 topic
  10. Marketing Education41 topic
  11. Technology Acceptance Model41 topic
  12. COVID-1931 topic
  13. Customer Experience31 topic
  14. Drug Development Costs31 topic
  15. Generic Drugs31 topic
  16. Multichannel Retailing31 topic
  17. Pandemic31 topic

Where does Meenakshi Handa work?

Meenakshi Handa's main affiliation in the publication record is Guru Gobind Singh Indraprastha University, India.

How many publications and citations does Meenakshi Handa have?

OpenAlex counts 42 works and 345 citations for Meenakshi Handa, an h-index of 9, ranking #1,943,868 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

Ask a question or share a note about Meenakshi Handa. Posts are plain text and can be reported.