Melis Kaytaz Yiğit
Melis Kaytaz Yiğit publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #6,204,935 of 7,710,434 ranked researchers
- Rank in Türkiye
- #73,347 of 117,622
- Works
- 22
- Citations
- 88
- Citations per work
- 4.0
What does Melis Kaytaz Yiğit research?
Melis Kaytaz Yiğit's work is mostly in Business, Management and Accounting (53%), Social Sciences (19%), Health Professions (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1671.9%
- Business, Management and Accounting1252.6%
- Social Sciences419.3%
- Everything else522.8%
- Health Sciences15.3%
- Health Professions15.3%
- 1Marketing30% of their works
- 2Strategy and Management16% of their works
- 3Sociology and Political Science14% of their works
- 4Organizational Behavior and Human Resource Management7% of their works
- 5Pharmacy5% of their works
- 6Communication5% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Corporate Social Responsibility Reporting
- Obesity and Health Practices
- Public Relations and Crisis Communication
- Environmental Sustainability in Business
- Human Resource and Talent Management
Which keywords describe Melis Kaytaz Yiğit's research?
The keywords of their largest research topics: Social Media, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Customer Experience, Multichannel Retailing, Brand Equity and Brand Trust.
- Talent Management
- Global
- Weight Bias
- Obesity Stigma
- Financial Performance
- Brand Trust
- Multichannel Retailing
- Electronic Word-of-Mouth
- Consumer Behavior
- Social Media
- Consumer Engagement
- Customer Experience
- Brand Equity
- Corporate Social Responsibility
- Crisis Communication
- Public Relations
- Environmental Innovation
- Green Consumption
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 18 words, with their numbers
- Social Media102 topics
- Consumer Behavior72 topics
- Consumer Engagement71 topic
- Electronic Word-of-Mouth71 topic
- Customer Experience61 topic
- Multichannel Retailing61 topic
- Brand Equity51 topic
- Brand Trust51 topic
- Corporate Social Responsibility51 topic
- Financial Performance51 topic
- Crisis Communication31 topic
- Obesity Stigma31 topic
- Public Relations31 topic
- Weight Bias31 topic
- Environmental Innovation21 topic
- Global21 topic
- Green Consumption21 topic
- Talent Management21 topic
Where does Melis Kaytaz Yiğit work?
Melis Kaytaz Yiğit's main affiliation in the publication record is Avrasya University, Türkiye.
How many publications and citations does Melis Kaytaz Yiğit have?
OpenAlex counts 22 works and 88 citations for Melis Kaytaz Yiğit, an h-index of 5, ranking #6,204,935 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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