Mercy Mpinganjira
Mercy Mpinganjira publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.
- World rank
- #536,765 of 1,633,909 ranked researchers
- Rank in South Africa
- #1,623 of 5,570
- Works
- 36
- Citations
- 133
- Citations per work
- 3.7
What does Mercy Mpinganjira research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Information Systems and Management21% of their works
- 3Sociology and Political Science16% of their works
- 4Organizational Behavior and Human Resource Management9% of their works
- 5Political Science and International Relations7% of their works
- 6Education7% of their works
Research topics
Which keywords describe Mercy Mpinganjira's research?
The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing, Customer Satisfaction and Service Quality.
- Telecommunications
- Management Control Systems
- Neoliberalism
- Consumer Behavior
- Service Quality
- Multichannel Retailing
- Social Media
- Technology Acceptance Model
- Information Systems
- Electronic Word-of-Mouth
- Customer Experience
- Customer Satisfaction
- Brand Trust
- Globalization
- Economic Development
- Performance Measurement
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Information Systems81 topic
- Technology Acceptance Model81 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Customer Experience41 topic
- Multichannel Retailing41 topic
- Customer Satisfaction31 topic
- Service Quality31 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Globalization21 topic
- Neoliberalism21 topic
- Economic Development11 topic
- Management Control Systems11 topic
- Performance Measurement11 topic
- Telecommunications11 topic
Where does Mercy Mpinganjira work?
Mercy Mpinganjira's main affiliation in the publication record is University of Johannesburg, South Africa.
How many publications and citations does Mercy Mpinganjira have?
Science Explorer counts 36 works and 133 citations for Mercy Mpinganjira, ranking #536,765 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.