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Researcher · University of Johannesburg · South Africa

Mercy Mpinganjira

Mercy Mpinganjira publishes mostly in Marketing, Information Systems and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Customer Service Quality and Loyalty.

ORCID 0000-0002-8637-0613 OpenAlex
World rank
#239,631
of 7,710,434 ranked researchers
Rank in South Africa
#852
of 29,826
Works
119
Citations
2.5k
Citations per work
20.7
h-index
27
i10-index 57Top 6.3% in Marketing
Mercy Mpinganjira

What does Mercy Mpinganjira research?

Mercy Mpinganjira's work is mostly in Business, Management and Accounting (33%), Social Sciences (19%), Decision Sciences (14%).

Social Sciences: 80 works · 67.1% of their workBusiness, Management and Accounting: 40 works · 33.4% of their workMarketing: 20 works · 16.7% of their workOrganizational Behavior and Human Resource Management: 13 works · 11.0% of their workManagement Information Systems: 7 works · 5.7% of their workSocial Sciences: 23 works · 19.2% of their workSociology and Political Science: 16 works · 13.2% of their workPolitical Science and International Relations: 7 works · 6.0% of their workDecision Sciences: 17 works · 14.5% of their workInformation Systems and Management: 17 works · 14.5% of their workEverything else: 39 works · 32.9% of their workTHEIR WORKMercy Mpinganjira119works
Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4033.4%
    2. Social Sciences2319.2%
    3. Decision Sciences1714.5%
  2. Everything else3932.9%
  1. 1Marketing17% of their works
  2. 2Information Systems and Management14% of their works
  3. 3Sociology and Political Science13% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Political Science and International Relations6% of their works
  6. 6Management Information Systems6% of their works

Research topics

Which keywords describe Mercy Mpinganjira's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Information Systems, Technology Acceptance Model, Consumer Behavior, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Social Media502 topics
  2. Consumer Engagement401 topic
  3. Electronic Word-of-Mouth401 topic
  4. Information Systems391 topic
  5. Technology Acceptance Model391 topic
  6. Consumer Behavior282 topics
  7. Customer Satisfaction281 topic
  8. Service Quality281 topic
  9. Customer Experience191 topic
  10. Multichannel Retailing191 topic
  11. Brand Equity151 topic
  12. Brand Trust151 topic
  13. Environmental Innovation131 topic
  14. Green Consumption131 topic
  15. Lean Manufacturing111 topic
  16. Supply Chain Management111 topic
  17. Knowledge Sharing101 topic
  18. Virtual Communities101 topic

Where does Mercy Mpinganjira work?

Mercy Mpinganjira's main affiliation in the publication record is University of Johannesburg, South Africa.

How many publications and citations does Mercy Mpinganjira have?

OpenAlex counts 119 works and 2,469 citations for Mercy Mpinganjira, an h-index of 27, ranking #239,631 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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