Michael Haenlein
Michael Haenlein publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.
- World rank
- #98,864 of 1,633,909 ranked researchers
- Rank in France
- #5,155 of 96,116
- Works
- 22
- Citations
- 1k
- Citations per work
- 46.7
What does Michael Haenlein research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science26% of their works
- 2Marketing23% of their works
- 3Organizational Behavior and Human Resource Management9% of their works
- 4Computer Science Applications9% of their works
- 5Information Systems and Management9% of their works
- 6Communication6% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Neuroethics, Human Enhancement, Biomedical Innovations
- E-Learning and Knowledge Management
Which keywords describe Michael Haenlein's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Equity, Consumer Behavior, E-commerce, Brand Community, Brand Trust and Customer Satisfaction.
- Neuroenhancement
- E-Learning
- Retail Economics
- Integrated Marketing Communication
- Technology Acceptance Model
- Information Systems
- Customer Satisfaction
- Brand Community
- Consumer Behavior
- Social Media
- Electronic Word-of-Mouth
- Brand Equity
- E-commerce
- Brand Trust
- Digital Marketing
- Service Quality
- IMC
- Marketing Strategies
- Cognitive Enhancement
- Innovation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Brand Equity62 topics
- Consumer Behavior62 topics
- E-commerce52 topics
- Brand Community41 topic
- Brand Trust41 topic
- Customer Satisfaction31 topic
- Digital Marketing32 topics
- Information Systems31 topic
- Service Quality31 topic
- Technology Acceptance Model31 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Marketing Strategies21 topic
- Retail Economics21 topic
- Cognitive Enhancement11 topic
- E-Learning11 topic
- Innovation11 topic
- Neuroenhancement11 topic
Where does Michael Haenlein work?
Michael Haenlein's main affiliation in the publication record is ESCP Business School, France.
How many publications and citations does Michael Haenlein have?
Science Explorer counts 22 works and 1,028 citations for Michael Haenlein, ranking #98,864 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.