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Researcher · ESCP Business School · France

Michael Haenlein

Michael Haenlein publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0000-0001-6175-4947 OpenAlex
World rank
#17,747
of 7,710,434 ranked researchers
Rank in France
#3,103
of 324,115
Works
98
Citations
36k
Citations per work
372.1
h-index
44
i10-index 61Top 1.5% in Marketing
Michael Haenlein

What does Michael Haenlein research?

Michael Haenlein's work is mostly in Business, Management and Accounting (37%), Social Sciences (19%), Decision Sciences (5%).

Social Sciences: 60 works · 61.7% of their workBusiness, Management and Accounting: 37 works · 37.4% of their workMarketing: 24 works · 25.0% of their workOrganizational Behavior and Human Resource Management: 7 works · 7.5% of their workStrategy and Management: 5 works · 4.9% of their workSocial Sciences: 19 works · 19.4% of their workSociology and Political Science: 19 works · 19.4% of their workDecision Sciences: 5 works · 4.9% of their workInformation Systems and Management: 5 works · 4.9% of their workEverything else: 33 works · 33.8% of their workPhysical Sciences: 4 works · 4.5% of their workComputer Science: 4 works · 4.5% of their workArtificial Intelligence: 4 works · 4.5% of their workTHEIR WORKMichael Haenlein98works
Physical Sciences4%Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3737.4%
    2. Social Sciences1919.4%
    3. Decision Sciences54.9%
  2. Everything else3333.8%
    1. Computer Science44.5%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Information Systems and Management5% of their works
  5. 5Strategy and Management5% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Michael Haenlein's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, E-commerce, Brand Equity, Brand Trust, Customer Experience and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior362 topics
  2. Electronic Word-of-Mouth351 topic
  3. Social Media351 topic
  4. E-commerce272 topics
  5. Brand Equity221 topic
  6. Brand Trust221 topic
  7. Customer Experience192 topics
  8. Customer Satisfaction161 topic
  9. Service Quality161 topic
  10. Marketing Strategies141 topic
  11. Retail Economics141 topic
  12. Information Systems131 topic
  13. Technology Acceptance Model131 topic
  14. Impulse Buying111 topic
  15. Multichannel Retailing111 topic
  16. Churn Prediction101 topic
  17. Customer Equity101 topic
  18. Artificial Intelligence81 topic
  19. Service Robots81 topic

Where does Michael Haenlein work?

Michael Haenlein's main affiliation in the publication record is ESCP Business School, France.

How many publications and citations does Michael Haenlein have?

OpenAlex counts 98 works and 36,470 citations for Michael Haenlein, an h-index of 44, ranking #17,747 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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