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Researcher · Leeds Beckett University · United Kingdom

Miju Choi

Miju Choi publishes mostly in Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Diverse Aspects of Tourism Research and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-4581-0029 OpenAlex
World rank
#305,826
of 7,710,434 ranked researchers
Rank in United Kingdom
#27,275
of 367,258
Works
41
Citations
1.7k
Citations per work
41.6
h-index
16
i10-index 19Top 10% in Sociology and Political Science
Miju Choi

What does Miju Choi research?

Miju Choi's work is mostly in Social Sciences (38%), Business, Management and Accounting (27%), Computer Science (6%).

Social Sciences: 29 works · 69.7% of their workSocial Sciences: 15 works · 37.6% of their workSociology and Political Science: 12 works · 30.3% of their workCultural Studies: 3 works · 7.3% of their workBusiness, Management and Accounting: 11 works · 26.6% of their workMarketing: 8 works · 19.3% of their workOrganizational Behavior and Human Resource Management: 3 works · 7.3% of their workPsychology: 2 works · 5.5% of their workSocial Psychology: 2 works · 5.5% of their workEverything else: 10 works · 23.9% of their workPhysical Sciences: 3 works · 6.4% of their workComputer Science: 3 works · 6.4% of their workArtificial Intelligence: 3 works · 6.4% of their workTHEIR WORKMiju Choi41works
Physical Sciences6%Social Sciences70%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1537.6%
    2. Business, Management and Accounting1126.6%
    3. Psychology25.5%
  2. Everything else1023.9%
    1. Computer Science36.4%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing19% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Cultural Studies7% of their works
  5. 5Artificial Intelligence6% of their works
  6. 6Social Psychology6% of their works

Research topics

Which keywords describe Miju Choi's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Consumer Perception, Consumer Behavior, Customer Experience, Destination Image and Tourist Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Social Media222 topics
  2. Consumer Engagement151 topic
  3. Electronic Word-of-Mouth151 topic
  4. Consumer Perception142 topics
  5. Consumer Behavior132 topics
  6. Customer Experience112 topics
  7. Destination Image111 topic
  8. Tourist Satisfaction111 topic
  9. Brand Equity91 topic
  10. Brand Trust91 topic
  11. Customer Satisfaction81 topic
  12. Service Quality81 topic
  13. Artificial Intelligence71 topic
  14. Fashion71 topic
  15. Generation Z71 topic
  16. Service Robots71 topic
  17. Collaborative Consumption41 topic
  18. Impulse Buying41 topic
  19. Multichannel Retailing41 topic
  20. Sharing Economy41 topic

Where does Miju Choi work?

Miju Choi's main affiliation in the publication record is Leeds Beckett University, United Kingdom.

How many publications and citations does Miju Choi have?

OpenAlex counts 41 works and 1,705 citations for Miju Choi, an h-index of 16, ranking #305,826 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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