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Researcher · Emerson College · United States

Naa Amponsah Dodoo

Naa Amponsah Dodoo publishes mostly in Sociology and Political Science, Marketing and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media Influence and Health.

ORCID 0000-0002-2870-024X OpenAlex
World rank
#529,404
of 7,710,434 ranked researchers
Rank in United States
#183,568
of 1,627,098
Works
27
Citations
730
Citations per work
27.0
h-index
16
i10-index 19Top 10% in Sociology and Political Science
Naa Amponsah Dodoo

What does Naa Amponsah Dodoo research?

Naa Amponsah Dodoo's work is mostly in Social Sciences (29%), Business, Management and Accounting (26%), Psychology (13%).

Social Sciences: 22 works · 83.2% of their workSocial Sciences: 8 works · 28.6% of their workSociology and Political Science: 8 works · 28.6% of their workBusiness, Management and Accounting: 7 works · 26.0% of their workMarketing: 7 works · 26.0% of their workPsychology: 4 works · 13.0% of their workApplied Psychology: 2 works · 6.5% of their workSocial Psychology: 2 works · 6.5% of their workArts and Humanities: 2 works · 9.1% of their workLiterature and Literary Theory: 2 works · 9.1% of their workDecision Sciences: 2 works · 6.5% of their workInformation Systems and Management: 2 works · 6.5% of their workEverything else: 5 works · 16.8% of their workTHEIR WORKNaa AmponsahDodoo27works
Social Sciences83%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences828.6%
    2. Business, Management and Accounting726.0%
    3. Psychology413.0%
    4. Arts and Humanities29.1%
    5. Decision Sciences26.5%
  2. Everything else516.8%
  1. 1Sociology and Political Science29% of their works
  2. 2Marketing26% of their works
  3. 3Literature and Literary Theory9% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Social Psychology6% of their works
  6. 6Applied Psychology6% of their works

Research topics

Which keywords describe Naa Amponsah Dodoo's research?

The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Narrative Persuasion, Transportation and Information Systems.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media202 topics
  2. Brand Trust181 topic
  3. Consumer Behavior181 topic
  4. Consumer Engagement161 topic
  5. Electronic Word-of-Mouth161 topic
  6. Narrative Persuasion71 topic
  7. Transportation71 topic
  8. Information Systems51 topic
  9. Self-Regulation51 topic
  10. Technology Acceptance Model51 topic
  11. Theory of Planned Behaviour51 topic
  12. Addiction41 topic
  13. Well-being41 topic
  14. Customer Experience21 topic
  15. Customer Satisfaction21 topic
  16. Multichannel Retailing21 topic
  17. Service Quality21 topic

Where does Naa Amponsah Dodoo work?

Naa Amponsah Dodoo's main affiliation in the publication record is Emerson College, United States.

How many publications and citations does Naa Amponsah Dodoo have?

OpenAlex counts 27 works and 730 citations for Naa Amponsah Dodoo, an h-index of 16, ranking #529,404 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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