Najam Ul Zia
Najam Ul Zia publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Big Data and Business Intelligence and Innovation and Knowledge Management.
- World rank
- #1,073,251 of 7,710,434 ranked researchers
- Rank in Czechia
- #1,869 of 39,303
- Works
- 21
- Citations
- 1.3k
- Citations per work
- 62.6
What does Najam Ul Zia research?
Najam Ul Zia's work is mostly in Business, Management and Accounting (55%), Decision Sciences (7%), Economics, Econometrics and Finance (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1467.8%
- Everything else732.2%
- 1Marketing21% of their works
- 2Strategy and Management16% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Information Systems and Management7% of their works
- 5Management Information Systems7% of their works
- 6Economics and Econometrics5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Big Data and Business Intelligence
- Innovation and Knowledge Management
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Transformation in Industry
- Environmental Sustainability in Business
Which keywords describe Najam Ul Zia's research?
The keywords of their largest research topics: Consumer Behavior, Big Data, Supply Chain Management, Brand Equity, Brand Trust, Analytics, Business Intelligence and Dynamic Capabilities.
- Green Consumption
- Digital Twin
- Service Quality
- Information Systems
- Customer Experience
- Dynamic Capabilities
- Analytics
- Brand Equity
- Big Data
- Consumer Behavior
- Supply Chain Management
- Brand Trust
- Business Intelligence
- Knowledge Transfer
- Customer Satisfaction
- Multichannel Retailing
- Technology Acceptance Model
- Environmental Innovation
- Smart Manufacturing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.
All 19 words, with their numbers
- Consumer Behavior72 topics
- Big Data62 topics
- Supply Chain Management62 topics
- Brand Equity51 topic
- Brand Trust51 topic
- Analytics41 topic
- Business Intelligence41 topic
- Dynamic Capabilities41 topic
- Knowledge Transfer41 topic
- Customer Experience31 topic
- Customer Satisfaction31 topic
- Information Systems31 topic
- Multichannel Retailing31 topic
- Service Quality31 topic
- Technology Acceptance Model31 topic
- Digital Twin21 topic
- Environmental Innovation21 topic
- Green Consumption21 topic
- Smart Manufacturing21 topic
Where does Najam Ul Zia work?
Najam Ul Zia's main affiliation in the publication record is Tomas Bata University in Zlín, Czechia.
How many publications and citations does Najam Ul Zia have?
OpenAlex counts 21 works and 1,314 citations for Najam Ul Zia, an h-index of 9, ranking #1,073,251 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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