Nataliia Kochkina
Nataliia Kochkina publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Diverse Scientific Research in Ukraine, Consumer Market Behavior and Pricing and Marketing and Advertising Strategies.
- World rank
- #3,460,375 of 7,710,434 ranked researchers
- Rank in Italy
- #117,281 of 242,206
- Works
- 26
- Citations
- 51
- Citations per work
- 2.0
What does Nataliia Kochkina research?
Nataliia Kochkina's work is mostly in Business, Management and Accounting (30%), Economics, Econometrics and Finance (11%), Environmental Science (9%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1348.5%
- Everything else1142.9%
- Physical Sciences28.6%
- 1Marketing16% of their works
- 2Economics and Econometrics11% of their works
- 3Strategy and Management9% of their works
- 4Global and Planetary Change9% of their works
- 5Sociology and Political Science7% of their works
- 6Management of Technology and Innovation6% of their works
Research topics
- Diverse Scientific Research in Ukraine
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Economic and Business Development Strategies
- Business and Economic Development
- Occupational Health and Safety Research
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
Which keywords describe Nataliia Kochkina's research?
The keywords of their largest research topics: Brand Equity, Climate Change, Consumer Behavior, Environmental Management, Forest Biodiversity, Sustainable Development, Green Economy and IMC.
- Safety Culture
- Occupational Safety
- Green Investments
- Brand Trust
- Retail Economics
- Marketing Strategies
- IMC
- Sustainable Development
- Environmental Management
- Climate Change
- Brand Equity
- Consumer Behavior
- Forest Biodiversity
- Green Economy
- Integrated Marketing Communication
- Resource Efficiency
- Brand Community
- Experiential Learning
- Marketing Education
- Renewable Energy
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Brand Equity52 topics
- Climate Change51 topic
- Consumer Behavior52 topics
- Environmental Management52 topics
- Forest Biodiversity51 topic
- Sustainable Development52 topics
- Green Economy31 topic
- IMC31 topic
- Integrated Marketing Communication31 topic
- Marketing Strategies31 topic
- Resource Efficiency31 topic
- Retail Economics31 topic
- Brand Community21 topic
- Brand Trust21 topic
- Experiential Learning21 topic
- Green Investments21 topic
- Marketing Education21 topic
- Occupational Safety21 topic
- Renewable Energy21 topic
- Safety Culture21 topic
Where does Nataliia Kochkina work?
Nataliia Kochkina's main affiliation in the publication record is University of Cagliari, Italy.
How many publications and citations does Nataliia Kochkina have?
OpenAlex counts 26 works and 51 citations for Nataliia Kochkina, an h-index of 4, ranking #3,460,375 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.
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