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Neena Sondhi

Neena Sondhi publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.

World rank
#1,593,707
of 1,633,909 ranked researchers
Rank in India
#42,203
of 44,512
Works
17
Citations
22
Citations per work
1.3

What does Neena Sondhi research?

Marketing: 36.0%Sociology and Political Science: 20.0%Economics and Econometrics: 8.0%Education: 8.0%other fields: 28.0%36%top field
Marketing36.0%Sociology and Political Science20.0%Economics and Econometrics8.0%Education8.0%other fields28.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing36% of their works
  2. 2Sociology and Political Science20% of their works
  3. 3Economics and Econometrics8% of their works
  4. 4Education8% of their works
  5. 5Plant Science4% of their works
  6. 6Public Health, Environmental and Occupational Health4% of their works

Research topics

Which keywords describe Neena Sondhi's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Marketing Strategies, Retail Economics and Social Impact.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior74 topics
  2. Brand Equity31 topic
  3. Brand Trust31 topic
  4. Customer Experience31 topic
  5. Multichannel Retailing31 topic
  6. Marketing Strategies21 topic
  7. Retail Economics21 topic
  8. Social Impact22 topics
  9. Dysmenorrhea11 topic
  10. Emerging Markets11 topic
  11. Environmental Innovation11 topic
  12. Finance11 topic
  13. Food Quality11 topic
  14. Frugal Innovation11 topic
  15. Green Consumption11 topic
  16. Islamic Banking11 topic
  17. Organic Agriculture11 topic
  18. Premenstrual Syndrome11 topic

Where does Neena Sondhi work?

Neena Sondhi's main affiliation in the publication record is International Management Institute, India.

How many publications and citations does Neena Sondhi have?

Science Explorer counts 17 works and 22 citations for Neena Sondhi, ranking #1,593,707 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.