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Researcher · Universität Innsbruck · Austria

Nicola E. Stokburger-Sauer

Nicola E. Stokburger-Sauer publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

ORCID 0000-0002-3349-3572 OpenAlex
World rank
#200,544
of 7,710,434 ranked researchers
Rank in Austria
#1,564
of 43,330
Works
84
Citations
4.7k
Citations per work
55.9
h-index
24
i10-index 35Top 8.4% in Marketing
Nicola E. Stokburger-Sauer

What does Nicola E. Stokburger-Sauer research?

Nicola E. Stokburger-Sauer's work is mostly in Business, Management and Accounting (58%), Social Sciences (17%), Psychology (5%).

Social Sciences: 67 works · 79.5% of their workBusiness, Management and Accounting: 49 works · 58.0% of their workMarketing: 23 works · 27.9% of their workOrganizational Behavior and Human Resource Management: 10 works · 12.3% of their workStrategy and Management: 10 works · 11.4% of their workManagement of Technology and Innovation: 5 works · 6.4% of their workSocial Sciences: 14 works · 16.9% of their workSociology and Political Science: 14 works · 16.9% of their workPsychology: 4 works · 4.6% of their workSocial Psychology: 4 works · 4.6% of their workEverything else: 17 works · 20.5% of their workTHEIR WORKNicola E.Stokburger-Sauer84works
Social Sciences80%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4958.0%
    2. Social Sciences1416.9%
    3. Psychology44.6%
  2. Everything else1720.5%
  1. 1Marketing28% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Strategy and Management11% of their works
  5. 5Management of Technology and Innovation6% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Nicola E. Stokburger-Sauer's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Relationship Management, Customer Satisfaction, Service Quality, Customer Experience, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Brand Trust411 topic
  2. Consumer Behavior411 topic
  3. Customer Relationship Management402 topics
  4. Customer Satisfaction251 topic
  5. Service Quality251 topic
  6. Customer Experience222 topics
  7. Electronic Word-of-Mouth211 topic
  8. Social Media211 topic
  9. Information Technology191 topic
  10. Value Chains191 topic
  11. E-commerce182 topics
  12. Business Models131 topic
  13. Digital Transformation131 topic
  14. Impulse Buying91 topic
  15. Multichannel Retailing91 topic
  16. Corporate Reputation51 topic
  17. Financial Performance51 topic
  18. Information Systems51 topic
  19. Technology Acceptance Model51 topic

Where does Nicola E. Stokburger-Sauer work?

Nicola E. Stokburger-Sauer's main affiliation in the publication record is Universität Innsbruck, Austria.

How many publications and citations does Nicola E. Stokburger-Sauer have?

OpenAlex counts 84 works and 4,692 citations for Nicola E. Stokburger-Sauer, an h-index of 24, ranking #200,544 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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