Question 1

What does Nimit Gupta research?

Accepted Answer

Nimit Gupta publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

Question 2

Which keywords describe Nimit Gupta's research?

Accepted Answer

The keywords of their largest research topics: Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Customer Experience, Information Systems and Multichannel Retailing.

Question 3

Where does Nimit Gupta work?

Accepted Answer

Nimit Gupta's main affiliation in the publication record is The NorthCap University, India.

Question 4

How many publications and citations does Nimit Gupta have?

Accepted Answer

OpenAlex counts 53 works and 251 citations for Nimit Gupta, an h-index of 7, ranking #1,704,118 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Nimit Gupta's h-index high?

Accepted Answer

An h-index of 7 is at or above that of 47% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 61%.