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Researcher · The NorthCap University · India

Nimit Gupta

Nimit Gupta publishes mostly in Marketing, Sociology and Political Science and Economics and Econometrics, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0002-9207-2620 OpenAlex
World rank
#1,704,118
of 7,710,434 ranked researchers
Rank in India
#27,896
of 280,097
Works
53
Citations
251
Citations per work
4.7
h-index
7
i10-index 6Top 61% in Marketing
Nimit Gupta

What does Nimit Gupta research?

Nimit Gupta's work is mostly in Business, Management and Accounting (26%), Social Sciences (15%), Economics, Econometrics and Finance (7%).

Social Sciences: 29 works · 55.0% of their workBusiness, Management and Accounting: 14 works · 26.2% of their workMarketing: 12 works · 22.1% of their workStrategy and Management: 2 works · 4.1% of their workSocial Sciences: 8 works · 14.8% of their workSociology and Political Science: 8 works · 14.8% of their workEconomics, Econometrics and Finance: 4 works · 7.4% of their workEconomics and Econometrics: 4 works · 7.4% of their workDecision Sciences: 3 works · 6.6% of their workInformation Systems and Management: 3 works · 6.6% of their workEverything else: 22 works · 40.9% of their workPhysical Sciences: 2 works · 4.1% of their workComputer Science: 2 works · 4.1% of their workComputer Vision and Pattern Recognition: 2 works · 4.1% of their workTHEIR WORKNimit Gupta53works
Physical Sciences4%Social Sciences55%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1426.2%
    2. Social Sciences814.8%
    3. Economics, Econometrics and Finance47.4%
    4. Decision Sciences36.6%
  2. Everything else2240.9%
    1. Computer Science24.1%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Economics and Econometrics7% of their works
  4. 4Information Systems and Management7% of their works
  5. 5Computer Vision and Pattern Recognition4% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Nimit Gupta's research?

The keywords of their largest research topics: Brand Equity, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, Customer Experience, Information Systems and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Equity112 topics
  2. Electronic Word-of-Mouth111 topic
  3. Social Media111 topic
  4. Brand Trust71 topic
  5. Consumer Behavior71 topic
  6. Customer Experience71 topic
  7. Information Systems71 topic
  8. Multichannel Retailing71 topic
  9. Technology Acceptance Model71 topic
  10. Economic Reforms41 topic
  11. IMC41 topic
  12. India41 topic
  13. Integrated Marketing Communication41 topic
  14. Online Social Networks41 topic
  15. Privacy Concerns41 topic
  16. Emerging Markets31 topic
  17. Frugal Innovation31 topic

Where does Nimit Gupta work?

Nimit Gupta's main affiliation in the publication record is The NorthCap University, India.

How many publications and citations does Nimit Gupta have?

OpenAlex counts 53 works and 251 citations for Nimit Gupta, an h-index of 7, ranking #1,704,118 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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