Nur Azimah Othman
Nur Azimah Othman publishes mostly in Sociology and Political Science, Marketing and Food Science, on topics such as Diverse Aspects of Tourism Research, Socioeconomic Development in Asia and Culinary Culture and Tourism.
- World rank
- #4,836,815 of 7,710,434 ranked researchers
- Rank in Malaysia
- #23,713 of 41,196
- Works
- 15
- Citations
- 38
- Citations per work
- 2.5
What does Nur Azimah Othman research?
Nur Azimah Othman's work is mostly in Social Sciences (49%), Business, Management and Accounting (12%), Agricultural and Biological Sciences (10%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences1065.9%
- Everything else321.9%
- Life Sciences212.2%
- 1Sociology and Political Science39% of their works
- 2Marketing12% of their works
- 3Food Science10% of their works
- 4Education10% of their works
- 5Archeology5% of their works
- 6Molecular Biology2% of their works
Research topics
- Diverse Aspects of Tourism Research
- Socioeconomic Development in Asia
- Culinary Culture and Tourism
- Food Waste Reduction and Sustainability
- Cultural Heritage Management and Preservation
- Consumer Behavior in Brand Consumption and Identification
- Education and Vocational Training
- Digital Marketing and Social Media
Which keywords describe Nur Azimah Othman's research?
The keywords of their largest research topics: Destination Image, Tourist Satisfaction, Multiculturalism, Singapore, Sustainability, Adaptive Reuse, Brand Trust and Consumer Behavior.
- Social Media
- Lifelong Learning
- Gastronomy
- Food Tourism
- Consumer Behavior
- Adaptive Reuse
- Singapore
- Tourist Satisfaction
- Destination Image
- Multiculturalism
- Sustainability
- Brand Trust
- Electronic Word-of-Mouth
- Food Waste
- Intangible Heritage
- Non-formal Education
- Supply Chain
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Destination Image61 topic
- Tourist Satisfaction61 topic
- Multiculturalism51 topic
- Singapore51 topic
- Sustainability42 topics
- Adaptive Reuse21 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Electronic Word-of-Mouth21 topic
- Food Tourism21 topic
- Food Waste21 topic
- Gastronomy21 topic
- Intangible Heritage21 topic
- Lifelong Learning21 topic
- Non-formal Education21 topic
- Social Media21 topic
- Supply Chain21 topic
Where does Nur Azimah Othman work?
Nur Azimah Othman's main affiliation in the publication record is Universiti Malaysia Kelantan, Malaysia.
How many publications and citations does Nur Azimah Othman have?
OpenAlex counts 15 works and 38 citations for Nur Azimah Othman, an h-index of 3, ranking #4,836,815 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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