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Researcher · FOM University of Applied Sciences for Economics and Management · Germany

Oliver Alexander Gansser

Oliver Alexander Gansser publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Innovation in Industries and Corporate Governance and Management.

ORCID 0000-0002-3989-326X OpenAlex
World rank
#2,475,173
of 7,710,434 ranked researchers
Rank in Germany
#122,408
of 364,343
Works
16
Citations
703
Citations per work
43.9
h-index
4
i10-index 4Top 85% in Marketing
Oliver Alexander Gansser

What does Oliver Alexander Gansser research?

Oliver Alexander Gansser's work is mostly in Business, Management and Accounting (48%), Decision Sciences (13%), Social Sciences (13%).

Social Sciences: 12 works · 73.8% of their workBusiness, Management and Accounting: 8 works · 47.8% of their workMarketing: 3 works · 21.7% of their workManagement of Technology and Innovation: 2 works · 10.9% of their workStrategy and Management: 2 works · 10.9% of their workManagement Information Systems: 1 works · 4.3% of their workDecision Sciences: 2 works · 13.0% of their workInformation Systems and Management: 2 works · 13.0% of their workSocial Sciences: 2 works · 13.0% of their workSociology and Political Science: 2 works · 13.0% of their workEverything else: 4 works · 26.2% of their workTHEIR WORKOliver AlexanderGansser16works
Social Sciences74%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting847.8%
    2. Decision Sciences213.0%
    3. Social Sciences213.0%
  2. Everything else426.2%
  1. 1Marketing22% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Information Systems and Management13% of their works
  4. 4Management of Technology and Innovation11% of their works
  5. 5Strategy and Management11% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Oliver Alexander Gansser's research?

The keywords of their largest research topics: E-commerce, Customer Relationship Management, Information Systems, Technology Acceptance Model, Business Models, Consumer Behavior, Digital Transformation and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. E-commerce143 topics
  2. Customer Relationship Management102 topics
  3. Information Systems61 topic
  4. Technology Acceptance Model61 topic
  5. Business Models51 topic
  6. Consumer Behavior52 topics
  7. Digital Transformation51 topic
  8. Electronic Word-of-Mouth51 topic
  9. Information Technology51 topic
  10. Social Media51 topic
  11. Value Chains51 topic
  12. Marketing Strategies31 topic
  13. Retail Economics31 topic
  14. Brand Equity21 topic
  15. Brand Trust21 topic
  16. Customer Satisfaction21 topic
  17. Self-Regulation21 topic
  18. Service Quality21 topic
  19. Theory of Planned Behaviour21 topic

Where does Oliver Alexander Gansser work?

Oliver Alexander Gansser's main affiliation in the publication record is FOM University of Applied Sciences for Economics and Management, Germany.

How many publications and citations does Oliver Alexander Gansser have?

OpenAlex counts 16 works and 703 citations for Oliver Alexander Gansser, an h-index of 4, ranking #2,475,173 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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