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Researcher · Lebanese American University · Lebanon

Omar S. Itani

Omar S. Itani publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Digital Marketing and Social Media and Service and Product Innovation.

ORCID 0000-0003-2258-7837 OpenAlex
World rank
#45,899
of 7,710,434 ranked researchers
Rank in Lebanon
#9
of 3,887
Works
113
Citations
3.3k
Citations per work
29.3
h-index
31
i10-index 46Top 4.3% in Marketing
Omar S. Itani

What does Omar S. Itani research?

Omar S. Itani's work is mostly in Business, Management and Accounting (41%), Social Sciences (17%), Decision Sciences (6%).

Social Sciences: 72 works · 63.6% of their workBusiness, Management and Accounting: 47 works · 41.2% of their workMarketing: 22 works · 19.5% of their workOrganizational Behavior and Human Resource Management: 17 works · 14.9% of their workStrategy and Management: 8 works · 6.8% of their workSocial Sciences: 19 works · 16.9% of their workSociology and Political Science: 13 works · 11.7% of their workCommunication: 6 works · 5.2% of their workDecision Sciences: 6 works · 5.5% of their workInformation Systems and Management: 6 works · 5.5% of their workEverything else: 41 works · 36.4% of their workTHEIR WORKOmar S. Itani113works
Social Sciences64%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4741.2%
    2. Social Sciences1916.9%
    3. Decision Sciences65.5%
  2. Everything else4136.4%
  1. 1Marketing20% of their works
  2. 2Organizational Behavior and Human Resource Management15% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Strategy and Management7% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Communication5% of their works

Research topics

Which keywords describe Omar S. Itani's research?

The keywords of their largest research topics: Social Media, Customer Satisfaction, Service Quality, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Co-Creation and Value Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Social Media392 topics
  2. Customer Satisfaction331 topic
  3. Service Quality331 topic
  4. Consumer Behavior292 topics
  5. Consumer Engagement261 topic
  6. Electronic Word-of-Mouth261 topic
  7. Co-Creation181 topic
  8. Value Creation181 topic
  9. Brand Equity171 topic
  10. Brand Trust171 topic
  11. Knowledge Sharing131 topic
  12. Virtual Communities131 topic
  13. Environmental Innovation121 topic
  14. Green Consumption121 topic
  15. Information Systems101 topic
  16. Organizational Behavior101 topic
  17. Technology Acceptance Model101 topic
  18. Work Engagement101 topic

Where does Omar S. Itani work?

Omar S. Itani's main affiliation in the publication record is Lebanese American University, Lebanon.

How many publications and citations does Omar S. Itani have?

OpenAlex counts 113 works and 3,313 citations for Omar S. Itani, an h-index of 31, ranking #45,899 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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