Parul Gupta
Parul Gupta publishes mostly in Sociology and Political Science, Business and International Management and Marketing, on topics such as Innovation and Socioeconomic Development, International Environmental Law and Policies and Consumer Attitudes and Food Labeling.
- World rank
- #323,041 of 1,633,909 ranked researchers
- Rank in India
- #3,441 of 44,512
- Works
- 16
- Citations
- 168
- Citations per work
- 10.5
What does Parul Gupta research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science19% of their works
- 2Business and International Management19% of their works
- 3Marketing19% of their works
- 4Strategy and Management6% of their works
- 5Communication6% of their works
- 6Applied Psychology6% of their works
Research topics
- Innovation and Socioeconomic Development
- International Environmental Law and Policies
- Consumer Attitudes and Food Labeling
- Entrepreneurship Studies and Influences
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- International Business and FDI
Which keywords describe Parul Gupta's research?
The keywords of their largest research topics: Emerging Markets, Frugal Innovation, Consumer Behavior, Brand Equity, Brand Trust, Consumer Acceptance, Customer Experience and Entrepreneurial Orientation.
- Retail Economics
- Nuclear Power
- Marketing Strategies
- Institutional Environment
- Entrepreneurial Orientation
- Consumer Acceptance
- Brand Equity
- Frugal Innovation
- Emerging Markets
- Consumer Behavior
- Brand Trust
- Customer Experience
- Foreign Direct Investment
- International Environmental Law
- Multichannel Retailing
- Opportunity Recognition
- Ultra-Processed Foods
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Emerging Markets31 topic
- Frugal Innovation31 topic
- Consumer Behavior22 topics
- Brand Equity11 topic
- Brand Trust11 topic
- Consumer Acceptance11 topic
- Customer Experience11 topic
- Entrepreneurial Orientation11 topic
- Foreign Direct Investment11 topic
- Institutional Environment11 topic
- International Environmental Law11 topic
- Marketing Strategies11 topic
- Multichannel Retailing11 topic
- Nuclear Power11 topic
- Opportunity Recognition11 topic
- Retail Economics11 topic
- Ultra-Processed Foods11 topic
Where does Parul Gupta work?
Parul Gupta's main affiliation in the publication record is Management Development Institute, India.
How many publications and citations does Parul Gupta have?
Science Explorer counts 16 works and 168 citations for Parul Gupta, ranking #323,041 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Parul Gupta
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