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Researcher · Royal Holloway University of London · United Kingdom

Pauline Maclaran

Pauline Maclaran publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Media, Gender, and Advertising and Fashion and Cultural Textiles.

ORCID 0000-0002-3076-3629 OpenAlex
World rank
#89,468
of 7,710,434 ranked researchers
Rank in United Kingdom
#7,742
of 367,258
Works
267
Citations
3.6k
Citations per work
13.5
h-index
32
i10-index 78Top 3.9% in Marketing
Pauline Maclaran

What does Pauline Maclaran research?

Pauline Maclaran's work is mostly in Business, Management and Accounting (26%), Social Sciences (26%), Arts and Humanities (5%).

Social Sciences: 152 works · 56.9% of their workBusiness, Management and Accounting: 69 works · 25.9% of their workMarketing: 48 works · 17.9% of their workManagement of Technology and Innovation: 13 works · 5.0% of their workOrganizational Behavior and Human Resource Management: 8 works · 3.0% of their workSocial Sciences: 69 works · 25.7% of their workSociology and Political Science: 39 works · 14.7% of their workGender Studies: 29 works · 11.0% of their workArts and Humanities: 14 works · 5.3% of their workMuseology: 14 works · 5.3% of their workEverything else: 115 works · 43.1% of their workTHEIR WORKPauline Maclaran267works
Social Sciences57%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting6925.9%
    2. Social Sciences6925.7%
    3. Arts and Humanities145.3%
  2. Everything else11543.1%
  1. 1Marketing18% of their works
  2. 2Sociology and Political Science15% of their works
  3. 3Gender Studies11% of their works
  4. 4Museology5% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Organizational Behavior and Human Resource Management3% of their works

Research topics

Which keywords describe Pauline Maclaran's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Identity, Sustainability, Advertising, Gender Roles, Social Media and Clothing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 19 words, with their numbers
  1. Brand Trust631 topic
  2. Consumer Behavior631 topic
  3. Identity412 topics
  4. Sustainability412 topics
  5. Advertising351 topic
  6. Gender Roles351 topic
  7. Social Media332 topics
  8. Clothing271 topic
  9. Fashion271 topic
  10. Experiential Learning221 topic
  11. Marketing Education221 topic
  12. Feminism211 topic
  13. Neoliberalism211 topic
  14. Customer Experience141 topic
  15. Food Tourism141 topic
  16. Gastronomy141 topic
  17. Multichannel Retailing141 topic
  18. Consumer Engagement121 topic
  19. Electronic Word-of-Mouth121 topic

Where does Pauline Maclaran work?

Pauline Maclaran's main affiliation in the publication record is Royal Holloway University of London, United Kingdom.

How many publications and citations does Pauline Maclaran have?

OpenAlex counts 267 works and 3,596 citations for Pauline Maclaran, an h-index of 32, ranking #89,468 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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