Philipp A. Rauschnabel
Philipp A. Rauschnabel publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour and Consumer Retail Behavior Studies.
- World rank
- #66,741 of 1,633,909 ranked researchers
- Rank in Germany
- #4,488 of 86,443
- Works
- 26
- Citations
- 985
- Citations per work
- 37.9
What does Philipp A. Rauschnabel research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Sociology and Political Science24% of their works
- 2Marketing20% of their works
- 3Information Systems and Management13% of their works
- 4Human-Computer Interaction11% of their works
- 5Computer Vision and Pattern Recognition9% of their works
- 6Strategy and Management2% of their works
Research topics
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Augmented Reality Applications
- Virtual Reality Applications and Impacts
- Consumer Behavior in Brand Consumption and Identification
- Impact of Technology on Adolescents
- Hate Speech and Cyberbullying Detection
Which keywords describe Philipp A. Rauschnabel's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Information Systems, Technology Acceptance Model, Customer Experience, Multichannel Retailing and Education.
- Detection
- Addiction
- Brand Trust
- Presence
- Education
- Customer Experience
- Information Systems
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Technology Acceptance Model
- Multichannel Retailing
- Embodiment
- Technology
- Consumer Behavior
- Well-being
- Hate Speech
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Social Media103 topics
- Consumer Engagement71 topic
- Electronic Word-of-Mouth71 topic
- Information Systems61 topic
- Technology Acceptance Model61 topic
- Customer Experience51 topic
- Multichannel Retailing51 topic
- Education41 topic
- Embodiment41 topic
- Presence41 topic
- Technology41 topic
- Brand Trust31 topic
- Consumer Behavior31 topic
- Addiction21 topic
- Well-being21 topic
- Detection11 topic
- Hate Speech11 topic
Where does Philipp A. Rauschnabel work?
Philipp A. Rauschnabel's main affiliation in the publication record is Universität der Bundeswehr München, Germany.
How many publications and citations does Philipp A. Rauschnabel have?
Science Explorer counts 26 works and 985 citations for Philipp A. Rauschnabel, ranking #66,741 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.