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Researcher · XIM University · India

Plavini Punyatoya

Plavini Punyatoya publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

OpenAlex
World rank
#1,674,055
of 7,710,434 ranked researchers
Rank in India
#27,262
of 280,097
Works
18
Citations
516
Citations per work
28.7
h-index
10
i10-index 10Top 41% in Marketing
Plavini Punyatoya

What does Plavini Punyatoya research?

Plavini Punyatoya's work is mostly in Business, Management and Accounting (56%), Social Sciences (24%), Decision Sciences (11%).

Social Sciences: 16 works · 90.8% of their workBusiness, Management and Accounting: 10 works · 55.6% of their workMarketing: 6 works · 31.5% of their workOrganizational Behavior and Human Resource Management: 2 works · 11.1% of their workStrategy and Management: 1 works · 7.4% of their workManagement Information Systems: 1 works · 5.6% of their workSocial Sciences: 4 works · 24.1% of their workSociology and Political Science: 4 works · 24.1% of their workDecision Sciences: 2 works · 11.1% of their workInformation Systems and Management: 2 works · 11.1% of their workEverything else: 2 works · 9.2% of their workTHEIR WORKPlavini Punyatoya18works
Social Sciences91%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1055.6%
    2. Social Sciences424.1%
    3. Decision Sciences211.1%
  2. Everything else29.2%
  1. 1Marketing32% of their works
  2. 2Sociology and Political Science24% of their works
  3. 3Organizational Behavior and Human Resource Management11% of their works
  4. 4Information Systems and Management11% of their works
  5. 5Strategy and Management7% of their works
  6. 6Management Information Systems6% of their works

Research topics

Which keywords describe Plavini Punyatoya's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Brand Equity, Consumer Behavior, Brand Community, Brand Trust, Customer Satisfaction and Information Systems.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth131 topic
  2. Social Media131 topic
  3. Brand Equity112 topics
  4. Consumer Behavior102 topics
  5. Brand Community71 topic
  6. Brand Trust71 topic
  7. Customer Satisfaction61 topic
  8. Information Systems61 topic
  9. Service Quality61 topic
  10. Technology Acceptance Model61 topic
  11. IMC41 topic
  12. Integrated Marketing Communication41 topic
  13. Customer Experience31 topic
  14. Environmental Innovation31 topic
  15. Green Consumption31 topic
  16. Lean Manufacturing31 topic
  17. Multichannel Retailing31 topic
  18. Supply Chain Management31 topic

Where does Plavini Punyatoya work?

Plavini Punyatoya's main affiliation in the publication record is XIM University, India.

How many publications and citations does Plavini Punyatoya have?

OpenAlex counts 18 works and 516 citations for Plavini Punyatoya, an h-index of 10, ranking #1,674,055 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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