Rainer Olbrich
Rainer Olbrich publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Consumer Market Behavior and Pricing.
- World rank
- #307,703 of 1,633,909 ranked researchers
- Rank in Germany
- #18,450 of 86,443
- Works
- 37
- Citations
- 71
- Citations per work
- 1.9
What does Rainer Olbrich research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management23% of their works
- 2Management of Technology and Innovation21% of their works
- 3Marketing19% of their works
- 4Sociology and Political Science9% of their works
- 5Language and Linguistics9% of their works
- 6Organizational Behavior and Human Resource Management5% of their works
Research topics
Which keywords describe Rainer Olbrich's research?
The keywords of their largest research topics: E-commerce, Customer Experience, Customer Relationship Management, Digital Transformation, Information Technology, Value Chains, Artificial Intelligence and Business Models.
- Social Media
- Electronic Word-of-Mouth
- Consumer Policy
- Multichannel Retailing
- Impulse Buying
- Retail Economics
- Business Models
- Value Chains
- Digital Transformation
- Customer Experience
- E-commerce
- Customer Relationship Management
- Information Technology
- Artificial Intelligence
- Marketing Strategies
- Discourse Analysis
- Language Variation
- Behavioral Economics
- Customer Satisfaction
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- E-commerce132 topics
- Customer Experience122 topics
- Customer Relationship Management122 topics
- Digital Transformation112 topics
- Information Technology101 topic
- Value Chains101 topic
- Artificial Intelligence91 topic
- Business Models91 topic
- Marketing Strategies41 topic
- Retail Economics41 topic
- Discourse Analysis31 topic
- Impulse Buying31 topic
- Language Variation31 topic
- Multichannel Retailing31 topic
- Behavioral Economics21 topic
- Consumer Policy21 topic
- Customer Satisfaction21 topic
- Electronic Word-of-Mouth21 topic
- Service Quality21 topic
- Social Media21 topic
Where does Rainer Olbrich work?
Rainer Olbrich's main affiliation in the publication record is FernUniversität in Hagen, Germany.
How many publications and citations does Rainer Olbrich have?
Science Explorer counts 37 works and 71 citations for Rainer Olbrich, ranking #307,703 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.