Raiswa Saha
Raiswa Saha publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Environmental Sustainability in Business.
- World rank
- #147,218 of 7,710,434 ranked researchers
- Rank in India
- #1,522 of 280,097
- Works
- 72
- Citations
- 1.7k
- Citations per work
- 23.8
What does Raiswa Saha research?
Raiswa Saha's work is mostly in Business, Management and Accounting (40%), Social Sciences (16%), Decision Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences4663.8%
- Business, Management and Accounting2940.1%
- Social Sciences1216.4%
- Decision Sciences57.3%
- Everything else2230.6%
- Physical Sciences45.6%
- 1Marketing25% of their works
- 2Sociology and Political Science16% of their works
- 3Organizational Behavior and Human Resource Management8% of their works
- 4Information Systems and Management7% of their works
- 5Strategy and Management7% of their works
- 6Management, Monitoring, Policy and Law6% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Environmental Education and Sustainability
- Consumer Retail Behavior Studies
- Corporate Social Responsibility Reporting
Which keywords describe Raiswa Saha's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Environmental Innovation, Green Consumption and Customer Satisfaction.
- Corporate Social Responsibility
- Multichannel Retailing
- Customer Experience
- Information Systems
- Customer Satisfaction
- Environmental Innovation
- Electronic Word-of-Mouth
- Brand Equity
- Consumer Behavior
- Brand Trust
- Social Media
- Green Consumption
- Service Quality
- Technology Acceptance Model
- Environmental Attitudes
- Pro-environmental Behavior
- Financial Performance
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior312 topics
- Brand Equity191 topic
- Brand Trust191 topic
- Electronic Word-of-Mouth181 topic
- Social Media181 topic
- Environmental Innovation121 topic
- Green Consumption121 topic
- Customer Satisfaction111 topic
- Service Quality111 topic
- Information Systems101 topic
- Technology Acceptance Model101 topic
- Customer Experience81 topic
- Environmental Attitudes81 topic
- Multichannel Retailing81 topic
- Pro-environmental Behavior81 topic
- Corporate Social Responsibility61 topic
- Financial Performance61 topic
Where does Raiswa Saha work?
Raiswa Saha's main affiliation in the publication record is SRM University, India.
How many publications and citations does Raiswa Saha have?
OpenAlex counts 72 works and 1,714 citations for Raiswa Saha, an h-index of 19, ranking #147,218 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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