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Researcher · Seeburg Castle University · Austria

Reinhard Grohs

Reinhard Grohs publishes mostly in Marketing, Sociology and Political Science and Gender Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Media, Gender, and Advertising.

ORCID 0000-0002-3857-7054 OpenAlex
World rank
#497,732
of 7,710,434 ranked researchers
Rank in Austria
#3,244
of 43,330
Works
44
Citations
1.1k
Citations per work
25.0
h-index
18
i10-index 23Top 16% in Marketing
Reinhard Grohs

What does Reinhard Grohs research?

Reinhard Grohs's work is mostly in Business, Management and Accounting (44%), Social Sciences (36%), Psychology (5%).

Social Sciences: 38 works · 85.8% of their workBusiness, Management and Accounting: 19 works · 44.2% of their workMarketing: 15 works · 34.5% of their workStrategy and Management: 2 works · 5.3% of their workOrganizational Behavior and Human Resource Management: 2 works · 4.4% of their workSocial Sciences: 16 works · 36.3% of their workSociology and Political Science: 11 works · 23.9% of their workGender Studies: 5 works · 12.4% of their workPsychology: 2 works · 5.3% of their workSocial Psychology: 2 works · 5.3% of their workEverything else: 6 works · 14.2% of their workTHEIR WORKReinhard Grohs44works
Social Sciences86%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1944.2%
    2. Social Sciences1636.3%
    3. Psychology25.3%
  2. Everything else614.2%
  1. 1Marketing34% of their works
  2. 2Sociology and Political Science24% of their works
  3. 3Gender Studies12% of their works
  4. 4Social Psychology5% of their works
  5. 5Strategy and Management5% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Reinhard Grohs's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Social Media, Consumer Engagement, Electronic Word-of-Mouth, Advertising and Gender Roles.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior352 topics
  2. Brand Equity321 topic
  3. Brand Trust321 topic
  4. Social Media182 topics
  5. Consumer Engagement121 topic
  6. Electronic Word-of-Mouth121 topic
  7. Advertising81 topic
  8. Gender Roles81 topic
  9. Gender61 topic
  10. Sport61 topic
  11. Cultural Psychology41 topic
  12. Customer Satisfaction41 topic
  13. Service Quality41 topic
  14. Values41 topic
  15. Corporate Reputation31 topic
  16. Financial Performance31 topic
  17. Marketing Strategies31 topic
  18. Retail Economics31 topic

Where does Reinhard Grohs work?

Reinhard Grohs's main affiliation in the publication record is Seeburg Castle University, Austria.

How many publications and citations does Reinhard Grohs have?

OpenAlex counts 44 works and 1,100 citations for Reinhard Grohs, an h-index of 18, ranking #497,732 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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