Ren-Fang Chao
Ren-Fang Chao publishes mostly in Marketing, Sociology and Political Science and Education, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.
- World rank
- #1,613,513 of 1,633,909 ranked researchers
- Rank in Taiwan
- #9,701 of 9,848
- Works
- 15
- Citations
- 10
- Citations per work
- 0.7
What does Ren-Fang Chao research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing37% of their works
- 2Sociology and Political Science21% of their works
- 3Education16% of their works
- 4Information Systems and Management10% of their works
- 5Tourism, Leisure and Hospitality Management5% of their works
- 6Social Psychology5% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Consumer Perception and Purchasing Behavior
- Hospitality and Tourism Education
- Recreation, Leisure, Wilderness Management
- Tourism, Volunteerism, and Development
Which keywords describe Ren-Fang Chao's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Multichannel Retailing, Electronic Word-of-Mouth, Information Systems and Social Media.
- Volunteer Tourism
- Leisure
- Fashion
- Cosmetics
- Social Media
- Electronic Word-of-Mouth
- Customer Experience
- Brand Equity
- Consumer Behavior
- Brand Trust
- Multichannel Retailing
- Information Systems
- Technology Acceptance Model
- Development
- Hospitality Management
- Tourism Education
- Well-being
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior42 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Customer Experience31 topic
- Multichannel Retailing31 topic
- Electronic Word-of-Mouth21 topic
- Information Systems21 topic
- Social Media21 topic
- Technology Acceptance Model21 topic
- Cosmetics11 topic
- Development11 topic
- Fashion11 topic
- Hospitality Management11 topic
- Leisure11 topic
- Tourism Education11 topic
- Volunteer Tourism11 topic
- Well-being11 topic
Where does Ren-Fang Chao work?
Ren-Fang Chao's main affiliation in the publication record is I-Shou University, Taiwan.
How many publications and citations does Ren-Fang Chao have?
Science Explorer counts 15 works and 10 citations for Ren-Fang Chao, ranking #1,613,513 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.