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Researcher · Central University · Ghana

Robert Kwame Dzogbenuku

Robert Kwame Dzogbenuku publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-6290-8458 OpenAlex
World rank
#542,795
of 7,710,434 ranked researchers
Rank in Ghana
#407
of 6,000
Works
23
Citations
838
Citations per work
36.4
h-index
12
i10-index 13Top 32% in Marketing
Robert Kwame Dzogbenuku

What does Robert Kwame Dzogbenuku research?

Robert Kwame Dzogbenuku's work is mostly in Business, Management and Accounting (55%), Social Sciences (22%), Decision Sciences (8%).

Social Sciences: 20 works · 85.0% of their workBusiness, Management and Accounting: 13 works · 55.0% of their workMarketing: 6 works · 25.0% of their workOrganizational Behavior and Human Resource Management: 3 works · 15.0% of their workStrategy and Management: 2 works · 10.0% of their workBusiness and International Management: 1 works · 5.0% of their workSocial Sciences: 5 works · 21.7% of their workSociology and Political Science: 5 works · 21.7% of their workDecision Sciences: 2 works · 8.3% of their workInformation Systems and Management: 2 works · 8.3% of their workEverything else: 3 works · 15.0% of their workTHEIR WORKRobert KwameDzogbenuku23works
Social Sciences85%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1355.0%
    2. Social Sciences521.7%
    3. Decision Sciences28.3%
  2. Everything else315.0%
  1. 1Marketing25% of their works
  2. 2Sociology and Political Science22% of their works
  3. 3Organizational Behavior and Human Resource Management15% of their works
  4. 4Strategy and Management10% of their works
  5. 5Information Systems and Management8% of their works
  6. 6Business and International Management5% of their works

Research topics

Which keywords describe Robert Kwame Dzogbenuku's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Satisfaction, Service Quality, Brand Equity, Brand Trust and Environmental Innovation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior102 topics
  2. Electronic Word-of-Mouth81 topic
  3. Social Media81 topic
  4. Customer Satisfaction71 topic
  5. Service Quality71 topic
  6. Brand Equity61 topic
  7. Brand Trust61 topic
  8. Environmental Innovation41 topic
  9. Green Consumption41 topic
  10. Information Systems41 topic
  11. Technology Acceptance Model41 topic
  12. Customer Experience31 topic
  13. Emerging Markets31 topic
  14. Entrepreneurial Orientation31 topic
  15. Frugal Innovation31 topic
  16. Multichannel Retailing31 topic
  17. Opportunity Recognition31 topic

Where does Robert Kwame Dzogbenuku work?

Robert Kwame Dzogbenuku's main affiliation in the publication record is Central University, Ghana.

How many publications and citations does Robert Kwame Dzogbenuku have?

OpenAlex counts 23 works and 838 citations for Robert Kwame Dzogbenuku, an h-index of 12, ranking #542,795 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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