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Researcher · University of Memphis · United States

Robert L. Berl

Robert L. Berl publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Management and Marketing Education, Marketing and Advertising Strategies and Customer Service Quality and Loyalty.

OpenAlex
World rank
#3,607,074
of 7,710,434 ranked researchers
Rank in United States
#1,003,591
of 1,627,098
Works
29
Citations
322
Citations per work
11.1
h-index
8
i10-index 7Top 53% in Marketing
Robert L. Berl

What does Robert L. Berl research?

Robert L. Berl's work is mostly in Business, Management and Accounting (54%), Economics, Econometrics and Finance (7%).

Social Sciences: 18 works · 60.8% of their workBusiness, Management and Accounting: 16 works · 54.2% of their workMarketing: 4 works · 14.8% of their workStrategy and Management: 4 works · 13.1% of their workOrganizational Behavior and Human Resource Management: 3 works · 11.5% of their workManagement Information Systems: 2 works · 8.2% of their workManagement of Technology and Innovation: 2 works · 6.6% of their workEconomics, Econometrics and Finance: 2 works · 6.6% of their workEconomics and Econometrics: 2 works · 6.6% of their workEverything else: 11 works · 39.2% of their workTHEIR WORKRobert L. Berl29works
Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1654.2%
    2. Economics, Econometrics and Finance26.6%
  2. Everything else1139.2%
  1. 1Marketing15% of their works
  2. 2Strategy and Management13% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Management Information Systems8% of their works
  5. 5Economics and Econometrics7% of their works
  6. 6Management of Technology and Innovation7% of their works

Research topics

Which keywords describe Robert L. Berl's research?

The keywords of their largest research topics: Value Creation, Customer Satisfaction, Experiential Learning, IMC, Integrated Marketing Communication, Marketing Education, Service Quality and Business Networks.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Value Creation52 topics
  2. Customer Satisfaction41 topic
  3. Experiential Learning41 topic
  4. IMC41 topic
  5. Integrated Marketing Communication41 topic
  6. Marketing Education41 topic
  7. Service Quality41 topic
  8. Business Networks31 topic
  9. Coopetition31 topic
  10. Analytics21 topic
  11. Big Data21 topic
  12. Co-Creation21 topic
  13. Conflict of Interest21 topic
  14. Management Control Systems21 topic
  15. Performance Measurement21 topic
  16. Pharmaceutical Industry21 topic
  17. Service Innovation21 topic

Where does Robert L. Berl work?

Robert L. Berl's main affiliation in the publication record is University of Memphis, United States.

How many publications and citations does Robert L. Berl have?

OpenAlex counts 29 works and 322 citations for Robert L. Berl, an h-index of 8, ranking #3,607,074 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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