Roderick J. Brodie
Roderick J. Brodie publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Economics and Econometrics, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Service and Product Innovation.
- World rank
- #39,268 of 1,633,909 ranked researchers
- Rank in New Zealand
- #90 of 4,714
- Works
- 49
- Citations
- 393
- Citations per work
- 8.0
What does Roderick J. Brodie research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing23% of their works
- 2Organizational Behavior and Human Resource Management14% of their works
- 3Economics and Econometrics7% of their works
- 4Management of Technology and Innovation7% of their works
- 5Strategy and Management7% of their works
- 6Tourism, Leisure and Hospitality Management4% of their works
Research topics
Which keywords describe Roderick J. Brodie's research?
The keywords of their largest research topics: Consumer Behavior, Value Creation, Customer Satisfaction, Service Quality, Sustainability, Brand Equity, Brand Trust and Co-Creation.
- Wine Choice
- Organizational Change
- Marketing Strategies
- Coopetition
- Business Networks
- Co-Creation
- Brand Equity
- Service Quality
- Value Creation
- Consumer Behavior
- Customer Satisfaction
- Sustainability
- Brand Trust
- Service Innovation
- Common Agricultural Policy
- Institutional Theory
- Multifunctionality
- Retail Economics
- Wine Tourism
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Consumer Behavior73 topics
- Value Creation52 topics
- Customer Satisfaction41 topic
- Service Quality41 topic
- Sustainability42 topics
- Brand Equity31 topic
- Brand Trust31 topic
- Co-Creation31 topic
- Service Innovation31 topic
- Business Networks21 topic
- Common Agricultural Policy21 topic
- Coopetition21 topic
- Institutional Theory21 topic
- Marketing Strategies21 topic
- Multifunctionality21 topic
- Organizational Change21 topic
- Retail Economics21 topic
- Wine Choice21 topic
- Wine Tourism21 topic
Where does Roderick J. Brodie work?
Roderick J. Brodie's main affiliation in the publication record is University of Auckland, New Zealand.
How many publications and citations does Roderick J. Brodie have?
Science Explorer counts 49 works and 393 citations for Roderick J. Brodie, ranking #39,268 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.