Roland T. Rust
Roland T. Rust publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Consumer Market Behavior and Pricing.
- World rank
- #16,380 of 1,633,909 ranked researchers
- Rank in United States
- #7,815 of 358,040
- Works
- 43
- Citations
- 992
- Citations per work
- 23.1
What does Roland T. Rust research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing38% of their works
- 2Organizational Behavior and Human Resource Management11% of their works
- 3Sociology and Political Science11% of their works
- 4Management of Technology and Innovation7% of their works
- 5Economics and Econometrics4% of their works
- 6Strategy and Management4% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Management and Marketing Education
- Marketing and Advertising Strategies
- Customer churn and segmentation
- Scientific Research and Philosophical Inquiry
Which keywords describe Roland T. Rust's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Customer Satisfaction, Service Quality, Customer Experience, Marketing Strategies, Multichannel Retailing and Retail Economics.
- Technology
- Marketing Education
- IMC
- Customer Equity
- Brand Trust
- Retail Economics
- Marketing Strategies
- Service Quality
- Brand Equity
- Consumer Behavior
- Customer Satisfaction
- Customer Experience
- Multichannel Retailing
- Brand Community
- Churn Prediction
- Experiential Learning
- Integrated Marketing Communication
- Information Science
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior72 topics
- Brand Equity52 topics
- Customer Satisfaction51 topic
- Service Quality51 topic
- Customer Experience41 topic
- Marketing Strategies41 topic
- Multichannel Retailing41 topic
- Retail Economics41 topic
- Brand Community31 topic
- Brand Trust31 topic
- Churn Prediction21 topic
- Customer Equity21 topic
- Experiential Learning21 topic
- IMC21 topic
- Integrated Marketing Communication21 topic
- Marketing Education21 topic
- Information Science11 topic
- Technology11 topic
Where does Roland T. Rust work?
Roland T. Rust's main affiliation in the publication record is University of Maryland, College Park, United States.
How many publications and citations does Roland T. Rust have?
Science Explorer counts 43 works and 992 citations for Roland T. Rust, ranking #16,380 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.