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S. Umit Kucuk

S. Umit Kucuk publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.

World rank
#1,618,413
of 1,633,909 ranked researchers
Rank in United States
#355,883
of 358,040
Works
16
Citations
27
Citations per work
1.7

What does S. Umit Kucuk research?

Marketing: 45.5%Strategy and Management: 6.1%Organizational Behavior and Human Resource Management: 6.1%Gender Studies: 6.1%other fields: 36.2%46%top field
Marketing45.5%Strategy and Management6.1%Organizational Behavior and Human Resource Management6.1%Gender Studies6.1%other fields36.2%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing46% of their works
  2. 2Strategy and Management6% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Gender Studies6% of their works
  5. 5Economics and Econometrics6% of their works
  6. 6Sociology and Political Science6% of their works

Research topics

Which keywords describe S. Umit Kucuk's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Customer Experience, Price Discrimination, Marketing Strategies, Retail Economics and Co-Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior112 topics
  2. Brand Equity81 topic
  3. Brand Trust81 topic
  4. Customer Experience42 topics
  5. Price Discrimination42 topics
  6. Marketing Strategies31 topic
  7. Retail Economics31 topic
  8. Co-Creation21 topic
  9. Collusion21 topic
  10. Competition21 topic
  11. Customer Satisfaction21 topic
  12. Impulse Buying21 topic
  13. Multichannel Retailing21 topic
  14. Platform Competition21 topic
  15. Service Quality21 topic
  16. Two-Sided Markets21 topic
  17. Value Creation21 topic
  18. Disgust11 topic
  19. Moral Judgment11 topic

Where does S. Umit Kucuk work?

S. Umit Kucuk's main affiliation in the publication record is University of Washington Tacoma, United States.

How many publications and citations does S. Umit Kucuk have?

Science Explorer counts 16 works and 27 citations for S. Umit Kucuk, ranking #1,618,413 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.