Salvador Ruíz de Maya
Salvador Ruíz de Maya publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Organizational Management and Innovation, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #104,855 of 1,633,909 ranked researchers
- Rank in Spain
- #1,587 of 45,870
- Works
- 35
- Citations
- 211
- Citations per work
- 6.0
What does Salvador Ruíz de Maya research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing21% of their works
- 2Sociology and Political Science19% of their works
- 3Organizational Behavior and Human Resource Management12% of their works
- 4Communication10% of their works
- 5Information Systems and Management7% of their works
- 6Economics and Econometrics5% of their works
Research topics
- Organizational Management and Innovation
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Advertising and Communication Studies
- Business, Innovation, and Economy
- Diverse Applied Research Studies
Which keywords describe Salvador Ruíz de Maya's research?
The keywords of their largest research topics: Competitiveness, Organizational Culture, Electronic Word-of-Mouth, Management, Research Methodology, Social Media, Brand Trust and Consumer Behavior.
- Qualitative Research
- Economic Impact
- Research
- Information Systems
- Communication
- Consumer Behavior
- Social Media
- Management
- Organizational Culture
- Competitiveness
- Electronic Word-of-Mouth
- Research Methodology
- Brand Trust
- Small and Medium Enterprises
- Customer Experience
- Multichannel Retailing
- Technology Acceptance Model
- Education
- Urban Development
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Competitiveness72 topics
- Organizational Culture72 topics
- Electronic Word-of-Mouth51 topic
- Management51 topic
- Research Methodology51 topic
- Social Media51 topic
- Brand Trust41 topic
- Consumer Behavior41 topic
- Small and Medium Enterprises42 topics
- Communication31 topic
- Customer Experience31 topic
- Information Systems31 topic
- Multichannel Retailing31 topic
- Research31 topic
- Technology Acceptance Model31 topic
- Economic Impact21 topic
- Education21 topic
- Qualitative Research21 topic
- Urban Development21 topic
Where does Salvador Ruíz de Maya work?
Salvador Ruíz de Maya's main affiliation in the publication record is Universidad de Murcia, Spain.
How many publications and citations does Salvador Ruíz de Maya have?
Science Explorer counts 35 works and 211 citations for Salvador Ruíz de Maya, ranking #104,855 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.