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Researcher · Ball State University · United States

Sangwon Lee

Sangwon Lee publishes mostly in Marketing, Sociology and Political Science and Cultural Studies, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Perception and Purchasing Behavior and Digital Marketing and Social Media.

ORCID 0000-0003-2001-1412 OpenAlex
World rank
#3,033,136
of 7,710,434 ranked researchers
Rank in United States
#869,279
of 1,627,098
Works
63
Citations
513
Citations per work
8.1
h-index
10
i10-index 10Top 41% in Marketing
Sangwon Lee

What does Sangwon Lee research?

Sangwon Lee's work is mostly in Business, Management and Accounting (45%), Social Sciences (17%), Psychology (6%).

Social Sciences: 43 works · 68.6% of their workBusiness, Management and Accounting: 29 works · 45.3% of their workMarketing: 21 works · 33.3% of their workManagement Information Systems: 4 works · 6.3% of their workStrategy and Management: 4 works · 5.7% of their workSocial Sciences: 11 works · 17.0% of their workSociology and Political Science: 6 works · 10.1% of their workCultural Studies: 4 works · 6.9% of their workPsychology: 4 works · 6.3% of their workSocial Psychology: 4 works · 6.3% of their workEverything else: 20 works · 31.4% of their workTHEIR WORKSangwon Lee63works
Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting2945.3%
    2. Social Sciences1117.0%
    3. Psychology46.3%
  2. Everything else2031.4%
  1. 1Marketing33% of their works
  2. 2Sociology and Political Science10% of their works
  3. 3Cultural Studies7% of their works
  4. 4Social Psychology6% of their works
  5. 5Management Information Systems6% of their works
  6. 6Strategy and Management6% of their works

Research topics

Which keywords describe Sangwon Lee's research?

The keywords of their largest research topics: Consumer Behavior, Fashion, Lifestyle, Brand Equity, Brand Trust, Social Media, Body Image and Cosmetics.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 21 words, with their numbers
  1. Consumer Behavior392 topics
  2. Fashion262 topics
  3. Lifestyle262 topics
  4. Brand Equity221 topic
  5. Brand Trust221 topic
  6. Social Media212 topics
  7. Body Image171 topic
  8. Cosmetics171 topic
  9. Consumer Engagement121 topic
  10. Electronic Word-of-Mouth121 topic
  11. User Satisfaction122 topics
  12. Generation Z91 topic
  13. Metaverse91 topic
  14. Color Psychology61 topic
  15. Information Systems61 topic
  16. Kansei Engineering61 topic
  17. Technology Acceptance Model61 topic
  18. Customer Satisfaction51 topic
  19. Service Quality51 topic
  20. Analytics41 topic
  21. Big Data41 topic

Where does Sangwon Lee work?

Sangwon Lee's main affiliation in the publication record is Ball State University, United States.

How many publications and citations does Sangwon Lee have?

OpenAlex counts 63 works and 513 citations for Sangwon Lee, an h-index of 10, ranking #3,033,136 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Sangwon Lee

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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