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Researcher · Universidad de Málaga · Spain

Sebastián Molinillo

Sebastián Molinillo publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-9132-5190 OpenAlex
World rank
#13,471
of 7,710,434 ranked researchers
Rank in Spain
#101
of 204,306
Works
131
Citations
6.4k
Citations per work
49.2
h-index
43
i10-index 68Top 0.7% in Sociology and Political Science
Sebastián Molinillo

What does Sebastián Molinillo research?

Sebastián Molinillo's work is mostly in Social Sciences (35%), Business, Management and Accounting (29%), Decision Sciences (9%).

Social Sciences: 95 works · 72.5% of their workSocial Sciences: 46 works · 34.9% of their workSociology and Political Science: 39 works · 30.1% of their workCommunication: 6 works · 4.8% of their workBusiness, Management and Accounting: 38 works · 29.0% of their workMarketing: 24 works · 18.5% of their workOrganizational Behavior and Human Resource Management: 9 works · 6.5% of their workStrategy and Management: 5 works · 4.0% of their workDecision Sciences: 11 works · 8.6% of their workInformation Systems and Management: 11 works · 8.6% of their workEverything else: 36 works · 27.5% of their workTHEIR WORKSebastiánMolinillo131works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences4634.9%
    2. Business, Management and Accounting3829.0%
    3. Decision Sciences118.6%
  2. Everything else3627.5%
  1. 1Sociology and Political Science30% of their works
  2. 2Marketing18% of their works
  3. 3Information Systems and Management9% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Communication5% of their works
  6. 6Strategy and Management4% of their works

Research topics

Which keywords describe Sebastián Molinillo's research?

The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Brand Trust, Consumer Behavior, Information Systems, Technology Acceptance Model and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media872 topics
  2. Consumer Engagement781 topic
  3. Electronic Word-of-Mouth781 topic
  4. Brand Trust341 topic
  5. Consumer Behavior341 topic
  6. Information Systems321 topic
  7. Technology Acceptance Model321 topic
  8. Customer Satisfaction221 topic
  9. Service Quality221 topic
  10. Destination Image161 topic
  11. Tourist Satisfaction161 topic
  12. Customer Experience131 topic
  13. Multichannel Retailing131 topic
  14. Knowledge Sharing91 topic
  15. Ridesharing91 topic
  16. Shared Autonomous Vehicles91 topic
  17. Virtual Communities91 topic

Where does Sebastián Molinillo work?

Sebastián Molinillo's main affiliation in the publication record is Universidad de Málaga, Spain.

How many publications and citations does Sebastián Molinillo have?

OpenAlex counts 131 works and 6,449 citations for Sebastián Molinillo, an h-index of 43, ranking #13,471 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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