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Serli Wijaya

Serli Wijaya publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior and Marketing Influence and Consumer Behavior in Brand Consumption and Identification.

World rank
#1,548,976
of 1,633,909 ranked researchers
Rank in Indonesia
#19,778
of 20,687
Works
23
Citations
2
Citations per work
0.1

What does Serli Wijaya research?

Sociology and Political Science: 36.0%Marketing: 20.0%Information Systems and Management: 8.0%Food Science: 8.0%other fields: 28.0%36%top field
Sociology and Political Science36.0%Marketing20.0%Information Systems and Management8.0%Food Science8.0%other fields28.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science36% of their works
  2. 2Marketing20% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Food Science8% of their works
  5. 5Speech and Hearing4% of their works
  6. 6Demography4% of their works

Research topics

Which keywords describe Serli Wijaya's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Online Shopping, Social Media, Brand Equity, Brand Image, Brand Trust and Destination Image.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior53 topics
  2. Electronic Word-of-Mouth41 topic
  3. Online Shopping42 topics
  4. Social Media41 topic
  5. Brand Equity21 topic
  6. Brand Image21 topic
  7. Brand Trust21 topic
  8. Destination Image21 topic
  9. Information Systems21 topic
  10. Purchase Decision21 topic
  11. Sustainability22 topics
  12. Technology Acceptance Model21 topic
  13. Tourist Satisfaction21 topic
  14. Agriculture11 topic
  15. Food Safety11 topic
  16. Food Security11 topic
  17. Food Tourism11 topic
  18. Gastronomy11 topic
  19. Hygiene Practices11 topic

Where does Serli Wijaya work?

Serli Wijaya's main affiliation in the publication record is Petra Christian University, Indonesia.

How many publications and citations does Serli Wijaya have?

Science Explorer counts 23 works and 2 citations for Serli Wijaya, ranking #1,548,976 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.