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Researcher · University of Bradford · United Kingdom

Sherril H. Kennedy

Sherril H. Kennedy publishes mostly in Marketing, Strategy and Management and Management of Technology and Innovation, on topics such as Marketing and Advertising Strategies, Consumer Behavior in Brand Consumption and Identification and Business Strategies and Innovation.

OpenAlex
World rank
#4,194,021
of 7,710,434 ranked researchers
Rank in United Kingdom
#264,976
of 367,258
Works
19
Citations
352
Citations per work
18.5
h-index
3
i10-index 2Top 93% in Marketing
Sherril H. Kennedy

What does Sherril H. Kennedy research?

Sherril H. Kennedy's work is mostly in Business, Management and Accounting (66%), Social Sciences (9%), Computer Science (3%).

Social Sciences: 15 works · 78.1% of their workBusiness, Management and Accounting: 12 works · 65.6% of their workMarketing: 8 works · 40.6% of their workStrategy and Management: 3 works · 15.6% of their workManagement of Technology and Innovation: 2 works · 9.4% of their workSocial Sciences: 2 works · 9.4% of their workSociology and Political Science: 2 works · 9.4% of their workDecision Sciences: 1 works · 3.1% of their workManagement Science and Operations Research: 1 works · 3.1% of their workEverything else: 4 works · 18.8% of their workPhysical Sciences: 1 works · 3.1% of their workComputer Science: 1 works · 3.1% of their workComputer Networks and Communications: 1 works · 3.1% of their workTHEIR WORKSherril H.Kennedy19works
Physical Sciences3%Social Sciences78%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1265.6%
    2. Social Sciences29.4%
    3. Decision Sciences13.1%
  2. Everything else418.8%
    1. Computer Science13.1%
  1. 1Marketing41% of their works
  2. 2Strategy and Management16% of their works
  3. 3Management of Technology and Innovation9% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Computer Networks and Communications3% of their works
  6. 6Management Science and Operations Research3% of their works

Research topics

Which keywords describe Sherril H. Kennedy's research?

The keywords of their largest research topics: Brand Equity, IMC, Integrated Marketing Communication, Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Innovation and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Brand Equity122 topics
  2. IMC71 topic
  3. Integrated Marketing Communication71 topic
  4. Brand Trust51 topic
  5. Consumer Behavior51 topic
  6. Electronic Word-of-Mouth31 topic
  7. Innovation31 topic
  8. Social Media31 topic
  9. Strategic Management31 topic
  10. Experiential Learning21 topic
  11. Machine Learning22 topics
  12. Marketing Education21 topic
  13. Cognitive Radio Networks11 topic
  14. Drug Delivery11 topic
  15. Food Waste11 topic
  16. Infusion Systems11 topic
  17. Spectrum Handovers11 topic
  18. Supply Chain11 topic

Where does Sherril H. Kennedy work?

Sherril H. Kennedy's main affiliation in the publication record is University of Bradford, United Kingdom.

How many publications and citations does Sherril H. Kennedy have?

OpenAlex counts 19 works and 352 citations for Sherril H. Kennedy, an h-index of 3, ranking #4,194,021 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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