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Researcher · Murdoch University · Australia

Steffen Frank Zorn

Steffen Frank Zorn publishes mostly in Marketing, Sociology and Political Science and General Health Professions, on topics such as Digital Marketing and Social Media, Consumer Retail Behavior Studies and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-3114-3931 OpenAlex
World rank
#5,051,745
of 7,710,434 ranked researchers
Rank in Australia
#116,969
of 140,210
Works
23
Citations
99
Citations per work
4.3
h-index
7
i10-index 5Top 61% in Marketing
Steffen Frank Zorn

What does Steffen Frank Zorn research?

Steffen Frank Zorn's work is mostly in Business, Management and Accounting (42%), Social Sciences (13%), Health Professions (10%).

Social Sciences: 14 works · 59.7% of their workBusiness, Management and Accounting: 10 works · 42.0% of their workMarketing: 6 works · 25.8% of their workOrganizational Behavior and Human Resource Management: 2 works · 8.1% of their workStrategy and Management: 2 works · 8.1% of their workSocial Sciences: 3 works · 12.9% of their workSociology and Political Science: 3 works · 12.9% of their workDecision Sciences: 1 works · 4.8% of their workInformation Systems and Management: 1 works · 4.8% of their workEverything else: 7 works · 30.6% of their workHealth Sciences: 2 works · 9.7% of their workHealth Professions: 2 works · 9.7% of their workGeneral Health Professions: 2 works · 9.7% of their workTHEIR WORKSteffen FrankZorn23works
Health Sciences10%Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1042.0%
    2. Social Sciences312.9%
    3. Decision Sciences14.8%
  2. Everything else730.6%
    1. Health Professions29.7%
  1. 1Marketing26% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3General Health Professions10% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Strategy and Management8% of their works
  6. 6Information Systems and Management5% of their works

Research topics

Which keywords describe Steffen Frank Zorn's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Multichannel Retailing, Brand Trust, Consumer Behavior, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Electronic Word-of-Mouth61 topic
  2. Social Media61 topic
  3. Customer Experience51 topic
  4. Multichannel Retailing51 topic
  5. Brand Trust41 topic
  6. Consumer Behavior41 topic
  7. Customer Satisfaction41 topic
  8. Service Quality41 topic
  9. Aging31 topic
  10. Churn Prediction31 topic
  11. Customer Equity31 topic
  12. Elderly31 topic
  13. Healthcare Legislation31 topic
  14. Hermeneutics31 topic
  15. Narrative31 topic
  16. Patient Rights31 topic

Where does Steffen Frank Zorn work?

Steffen Frank Zorn's main affiliation in the publication record is Murdoch University, Australia.

How many publications and citations does Steffen Frank Zorn have?

OpenAlex counts 23 works and 99 citations for Steffen Frank Zorn, an h-index of 7, ranking #5,051,745 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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