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Researcher · Seoul Women's University · South Korea

Su-Yun Shin

Su-Yun Shin publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, on topics such as Consumer Perception and Purchasing Behavior, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

ORCID 0000-0003-1304-366X OpenAlex
World rank
#4,776,814
of 7,710,434 ranked researchers
Rank in South Korea
#83,295
of 162,609
Works
23
Citations
93
Citations per work
4.0
h-index
5
i10-index 1Top 77% in Marketing
Su-Yun Shin

What does Su-Yun Shin research?

Su-Yun Shin's work is mostly in Business, Management and Accounting (64%), Arts and Humanities (13%), Decision Sciences (6%).

Social Sciences: 21 works · 89.3% of their workBusiness, Management and Accounting: 15 works · 64.1% of their workMarketing: 13 works · 54.7% of their workOrganizational Behavior and Human Resource Management: 2 works · 9.4% of their workArts and Humanities: 3 works · 12.6% of their workMuseology: 1 works · 6.3% of their workVisual Arts and Performing Arts: 1 works · 6.3% of their workDecision Sciences: 1 works · 6.3% of their workInformation Systems and Management: 1 works · 6.3% of their workSocial Sciences: 1 works · 6.3% of their workCultural Studies: 1 works · 6.3% of their workEverything else: 2 works · 10.7% of their workTHEIR WORKSu-Yun Shin23works
Social Sciences89%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1564.1%
    2. Arts and Humanities312.6%
    3. Decision Sciences16.3%
    4. Social Sciences16.3%
  2. Everything else210.7%
  1. 1Marketing55% of their works
  2. 2Organizational Behavior and Human Resource Management9% of their works
  3. 3Information Systems and Management6% of their works
  4. 4Museology6% of their works
  5. 5Cultural Studies6% of their works
  6. 6Visual Arts and Performing Arts6% of their works

Research topics

Which keywords describe Su-Yun Shin's research?

The keywords of their largest research topics: Consumer Behavior, Fashion, Lifestyle, Body Image, Cosmetics, Brand Equity, Brand Trust and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior262 topics
  2. Fashion243 topics
  3. Lifestyle202 topics
  4. Body Image171 topic
  5. Cosmetics171 topic
  6. Brand Equity91 topic
  7. Brand Trust91 topic
  8. Customer Experience71 topic
  9. Multichannel Retailing71 topic
  10. Customer Satisfaction61 topic
  11. Service Quality61 topic
  12. 3D Printing41 topic
  13. Clothing41 topic
  14. Information Systems41 topic
  15. Material Culture41 topic
  16. Sustainable Fashion41 topic
  17. Technology Acceptance Model41 topic
  18. Generation Z31 topic
  19. Metaverse31 topic

Where does Su-Yun Shin work?

Su-Yun Shin's main affiliation in the publication record is Seoul Women's University, South Korea.

How many publications and citations does Su-Yun Shin have?

OpenAlex counts 23 works and 93 citations for Su-Yun Shin, an h-index of 5, ranking #4,776,814 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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