Thomas Burgartz
Thomas Burgartz publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Consumer Market Behavior and Pricing, Customer Service Quality and Loyalty and Consumer Retail Behavior Studies.
- World rank
- #1,605,281 of 1,633,909 ranked researchers
- Rank in Germany
- #85,312 of 86,443
- Works
- 15
- Citations
- 11
- Citations per work
- 0.7
What does Thomas Burgartz research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing40% of their works
- 2Strategy and Management20% of their works
- 3Organizational Behavior and Human Resource Management15% of their works
- 4Information Systems and Management5% of their works
- 5Management Information Systems5% of their works
- 6Management Science and Operations Research5% of their works
Research topics
Which keywords describe Thomas Burgartz's research?
The keywords of their largest research topics: Marketing Strategies, Retail Economics, Customer Experience, Customer Satisfaction, Service Quality, Impulse Buying, Information Technology and Marketing Strategy.
- Value Creation
- Co-Creation
- Big Data
- Value Chains
- Platform Competition
- Marketing Strategy
- Impulse Buying
- Customer Satisfaction
- Retail Economics
- Marketing Strategies
- Customer Experience
- Service Quality
- Information Technology
- Multichannel Retailing
- Two-Sided Markets
- Analytics
- Churn Prediction
- Customer Equity
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Marketing Strategies41 topic
- Retail Economics41 topic
- Customer Experience32 topics
- Customer Satisfaction31 topic
- Service Quality31 topic
- Impulse Buying21 topic
- Information Technology21 topic
- Marketing Strategy22 topics
- Multichannel Retailing21 topic
- Platform Competition21 topic
- Two-Sided Markets21 topic
- Value Chains21 topic
- Analytics11 topic
- Big Data11 topic
- Churn Prediction11 topic
- Co-Creation11 topic
- Customer Equity11 topic
- Value Creation11 topic
Where does Thomas Burgartz work?
Thomas Burgartz's main affiliation in the publication record is University of Applied Sciences Europe, Germany.
How many publications and citations does Thomas Burgartz have?
Science Explorer counts 15 works and 11 citations for Thomas Burgartz, ranking #1,605,281 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.