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Researcher · Riga Technical University · Latvia

Toms Kreicbergs

Toms Kreicbergs publishes mostly in Gender Studies, Marketing and Cultural Studies, on topics such as Media, Gender, and Advertising, Consumer Behavior in Brand Consumption and Identification and Asian Culture and Media Studies.

ORCID 0000-0002-3001-2198 OpenAlex
World rank
#5,969,771
of 7,710,434 ranked researchers
Rank in Latvia
#2,044
of 4,070
Works
20
Citations
21
Citations per work
1.1
h-index
2
i10-index 1Top 96% in Gender Studies
Toms Kreicbergs

What does Toms Kreicbergs research?

Toms Kreicbergs's work is mostly in Social Sciences (63%), Business, Management and Accounting (18%), Computer Science (4%).

Social Sciences: 16 works · 80.4% of their workSocial Sciences: 13 works · 62.8% of their workGender Studies: 7 works · 35.3% of their workCultural Studies: 3 works · 15.7% of their workLife-span and Life-course Studies: 1 works · 5.9% of their workSociology and Political Science: 1 works · 5.9% of their workBusiness, Management and Accounting: 4 works · 17.6% of their workMarketing: 4 works · 17.6% of their workEverything else: 3 works · 15.7% of their workPhysical Sciences: 1 works · 3.9% of their workComputer Science: 1 works · 3.9% of their workArtificial Intelligence: 1 works · 3.9% of their workTHEIR WORKToms Kreicbergs20works
Physical Sciences4%Social Sciences80%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1362.8%
    2. Business, Management and Accounting417.6%
  2. Everything else315.7%
    1. Computer Science13.9%
  1. 1Gender Studies35% of their works
  2. 2Marketing18% of their works
  3. 3Cultural Studies16% of their works
  4. 4Life-span and Life-course Studies6% of their works
  5. 5Sociology and Political Science6% of their works
  6. 6Artificial Intelligence4% of their works

Research topics

Which keywords describe Toms Kreicbergs's research?

The keywords of their largest research topics: Advertising, Gender Roles, Consumer Behavior, Brand Equity, Brand Trust, Education, Millennials and Hallyu.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Advertising151 topic
  2. Gender Roles151 topic
  3. Consumer Behavior92 topics
  4. Brand Equity71 topic
  5. Brand Trust71 topic
  6. Education62 topics
  7. Millennials62 topics
  8. Hallyu51 topic
  9. Korean Wave51 topic
  10. Cultural Perspective31 topic
  11. Electronic Word-of-Mouth31 topic
  12. Generation Z31 topic
  13. Generational Theory31 topic
  14. Social Media31 topic
  15. Workplace31 topic
  16. Corporate Social Responsibility21 topic
  17. Environmental Innovation21 topic
  18. Financial Performance21 topic
  19. Green Consumption21 topic

Where does Toms Kreicbergs work?

Toms Kreicbergs's main affiliation in the publication record is Riga Technical University, Latvia.

How many publications and citations does Toms Kreicbergs have?

OpenAlex counts 20 works and 21 citations for Toms Kreicbergs, an h-index of 2, ranking #5,969,771 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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