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Researcher · Fo Guang University · Taiwan

Tsai Chen

Tsai Chen publishes mostly in Marketing, Sociology and Political Science and Literature and Literary Theory, on topics such as Consumer Behavior in Brand Consumption and Identification, Media Influence and Health and Digital Marketing and Social Media.

OpenAlex
World rank
#3,141,840
of 7,710,434 ranked researchers
Rank in Taiwan
#21,665
of 57,035
Works
16
Citations
206
Citations per work
12.9
h-index
7
i10-index 6Top 61% in Marketing
Tsai Chen

What does Tsai Chen research?

Tsai Chen's work is mostly in Business, Management and Accounting (20%), Social Sciences (18%), Arts and Humanities (11%).

Social Sciences: 9 works · 57.6% of their workBusiness, Management and Accounting: 3 works · 20.0% of their workMarketing: 3 works · 20.0% of their workSocial Sciences: 3 works · 17.7% of their workSociology and Political Science: 2 works · 13.3% of their workCommunication: 1 works · 4.4% of their workArts and Humanities: 2 works · 11.1% of their workLiterature and Literary Theory: 2 works · 11.1% of their workPsychology: 1 works · 8.8% of their workApplied Psychology: 1 works · 4.4% of their workSocial Psychology: 1 works · 4.4% of their workEverything else: 7 works · 42.4% of their workTHEIR WORKTsai Chen16works
Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting320.0%
    2. Social Sciences317.7%
    3. Arts and Humanities211.1%
    4. Psychology18.8%
  2. Everything else742.4%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Literature and Literary Theory11% of their works
  4. 4Social Psychology4% of their works
  5. 5Applied Psychology4% of their works
  6. 6Communication4% of their works

Research topics

Which keywords describe Tsai Chen's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Narrative Persuasion, Social Media, Transportation, Advertising and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Brand Trust61 topic
  2. Consumer Behavior61 topic
  3. Electronic Word-of-Mouth51 topic
  4. Narrative Persuasion51 topic
  5. Social Media51 topic
  6. Transportation51 topic
  7. Advertising21 topic
  8. Customer Satisfaction21 topic
  9. Gender Roles21 topic
  10. Self-Regulation21 topic
  11. Service Quality21 topic
  12. Theory of Planned Behaviour21 topic
  13. Affective States11 topic
  14. Electrode Arrays11 topic
  15. Intelligent Tutoring Systems11 topic
  16. Neural Stimulation11 topic

Where does Tsai Chen work?

Tsai Chen's main affiliation in the publication record is Fo Guang University, Taiwan.

How many publications and citations does Tsai Chen have?

OpenAlex counts 16 works and 206 citations for Tsai Chen, an h-index of 7, ranking #3,141,840 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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