Question 1

What does Victor Saha research?

Accepted Answer

Victor Saha publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Service and Product Innovation.

Question 2

Which keywords describe Victor Saha's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Co-Creation and Value Creation.

Question 3

Where does Victor Saha work?

Accepted Answer

Victor Saha's main affiliation in the publication record is O. P. Jindal Global University, India.

Question 4

How many publications and citations does Victor Saha have?

Accepted Answer

OpenAlex counts 30 works and 844 citations for Victor Saha, an h-index of 14, ranking #224,660 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Victor Saha's h-index high?

Accepted Answer

An h-index of 14 is at or above that of 77% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 25%.