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Researcher · O. P. Jindal Global University · India

Victor Saha

Victor Saha publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Service and Product Innovation.

ORCID 0000-0001-9443-8123 OpenAlex
World rank
#224,660
of 7,710,434 ranked researchers
Rank in India
#2,408
of 280,097
Works
30
Citations
844
Citations per work
28.1
h-index
14
i10-index 16Top 25% in Marketing
Victor Saha

What does Victor Saha research?

Victor Saha's work is mostly in Business, Management and Accounting (58%), Social Sciences (18%), Environmental Science (2%).

Social Sciences: 23 works · 78.3% of their workBusiness, Management and Accounting: 17 works · 57.8% of their workMarketing: 13 works · 43.4% of their workOrganizational Behavior and Human Resource Management: 3 works · 8.4% of their workBusiness and International Management: 2 works · 6.0% of their workSocial Sciences: 5 works · 18.1% of their workSociology and Political Science: 5 works · 18.1% of their workDecision Sciences: 1 works · 2.4% of their workInformation Systems and Management: 1 works · 2.4% of their workEverything else: 6 works · 19.3% of their workPhysical Sciences: 1 works · 2.4% of their workEnvironmental Science: 1 works · 2.4% of their workGlobal and Planetary Change: 1 works · 2.4% of their workTHEIR WORKVictor Saha30works
Physical Sciences2%Social Sciences78%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1757.8%
    2. Social Sciences518.1%
    3. Decision Sciences12.4%
  2. Everything else619.3%
    1. Environmental Science12.4%
  1. 1Marketing43% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Organizational Behavior and Human Resource Management8% of their works
  4. 4Business and International Management6% of their works
  5. 5Information Systems and Management2% of their works
  6. 6Global and Planetary Change2% of their works

Research topics

Which keywords describe Victor Saha's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Co-Creation and Value Creation.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Consumer Behavior172 topics
  2. Customer Experience162 topics
  3. Electronic Word-of-Mouth121 topic
  4. Social Media121 topic
  5. Brand Equity111 topic
  6. Brand Trust111 topic
  7. Co-Creation101 topic
  8. Value Creation101 topic
  9. Customer Satisfaction71 topic
  10. Service Quality71 topic
  11. Environmental Innovation61 topic
  12. Green Consumption61 topic
  13. Impulse Buying61 topic
  14. Multichannel Retailing61 topic
  15. Emerging Markets51 topic
  16. Frugal Innovation51 topic
  17. Resilience21 topic
  18. Sustainability Transitions21 topic

Where does Victor Saha work?

Victor Saha's main affiliation in the publication record is O. P. Jindal Global University, India.

How many publications and citations does Victor Saha have?

OpenAlex counts 30 works and 844 citations for Victor Saha, an h-index of 14, ranking #224,660 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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