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Researcher · Flame University · India

Vinod Kumar

Vinod Kumar publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Retail Behavior Studies.

ORCID 0000-0002-5014-0672 OpenAlex
World rank
#601,558
of 7,710,434 ranked researchers
Rank in India
#7,418
of 280,097
Works
180
Citations
1.6k
Citations per work
8.7
h-index
20
i10-index 34Top 13% in Marketing
Vinod Kumar

What does Vinod Kumar research?

Vinod Kumar's work is mostly in Business, Management and Accounting (25%), Social Sciences (10%), Economics, Econometrics and Finance (6%).

Everything else: 96 works · 53.3% of their workSocial Sciences: 84 works · 46.7% of their workBusiness, Management and Accounting: 45 works · 24.8% of their workMarketing: 21 works · 11.5% of their workStrategy and Management: 15 works · 8.5% of their workManagement Information Systems: 9 works · 4.8% of their workSocial Sciences: 17 works · 9.7% of their workSociology and Political Science: 17 works · 9.7% of their workEconomics, Econometrics and Finance: 11 works · 6.2% of their workEconomics and Econometrics: 11 works · 6.2% of their workDecision Sciences: 11 works · 6.0% of their workInformation Systems and Management: 11 works · 6.0% of their workTHEIR WORKVinod Kumar180works
Social Sciences47%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
  1. Everything else9653.3%
    1. Business, Management and Accounting4524.8%
    2. Social Sciences179.7%
    3. Economics, Econometrics and Finance116.2%
    4. Decision Sciences116.0%
  1. 1Marketing12% of their works
  2. 2Sociology and Political Science10% of their works
  3. 3Strategy and Management8% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Vinod Kumar's research?

The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Consumer Behavior, Environmental Management, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Information Systems251 topic
  2. Technology Acceptance Model251 topic
  3. Electronic Word-of-Mouth241 topic
  4. Social Media241 topic
  5. Consumer Behavior212 topics
  6. Environmental Management182 topics
  7. Customer Experience161 topic
  8. Multichannel Retailing161 topic
  9. Brand Equity111 topic
  10. Brand Trust111 topic
  11. Environmental Innovation101 topic
  12. Green Consumption101 topic
  13. Analytics81 topic
  14. Big Data81 topic
  15. Circular Economy81 topic
  16. Customer Satisfaction81 topic
  17. Service Quality81 topic
  18. Sustainable Supply Chain Management81 topic

Where does Vinod Kumar work?

Vinod Kumar's main affiliation in the publication record is Flame University, India.

How many publications and citations does Vinod Kumar have?

OpenAlex counts 180 works and 1,570 citations for Vinod Kumar, an h-index of 20, ranking #601,558 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Vinod Kumar

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Discussion

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