Volker G. Kuppelwieser
Volker G. Kuppelwieser publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.
- World rank
- #1,429,738 of 1,633,909 ranked researchers
- Rank in France
- #86,114 of 96,116
- Works
- 18
- Citations
- 65
- Citations per work
- 3.6
What does Volker G. Kuppelwieser research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing34% of their works
- 2Sociology and Political Science22% of their works
- 3Organizational Behavior and Human Resource Management16% of their works
- 4Information Systems and Management9% of their works
- 5Strategy and Management9% of their works
- 6Management Science and Operations Research3% of their works
Research topics
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Service and Product Innovation
- Family Business Performance and Succession
- Global Trade and Competitiveness
Which keywords describe Volker G. Kuppelwieser's research?
The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Brand Trust, Consumer Behavior, Customer Satisfaction, Impulse Buying and Multichannel Retailing.
- Revealed Comparative Advantage
- Competitiveness Indices
- Co-Creation
- Information Systems
- Multichannel Retailing
- Customer Satisfaction
- Brand Trust
- Social Media
- Electronic Word-of-Mouth
- Customer Experience
- Consumer Behavior
- Impulse Buying
- Service Quality
- Technology Acceptance Model
- Value Creation
- Family Firms
- Socioemotional Wealth
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Customer Experience62 topics
- Brand Trust51 topic
- Consumer Behavior51 topic
- Customer Satisfaction41 topic
- Impulse Buying41 topic
- Multichannel Retailing41 topic
- Service Quality41 topic
- Information Systems31 topic
- Technology Acceptance Model31 topic
- Co-Creation21 topic
- Value Creation21 topic
- Competitiveness Indices11 topic
- Family Firms11 topic
- Revealed Comparative Advantage11 topic
- Socioemotional Wealth11 topic
Where does Volker G. Kuppelwieser work?
Volker G. Kuppelwieser's main affiliation in the publication record is NEOMA Business School, France.
How many publications and citations does Volker G. Kuppelwieser have?
Science Explorer counts 18 works and 65 citations for Volker G. Kuppelwieser, ranking #1,429,738 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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