Walter Wymer
Walter Wymer publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.
- World rank
- #252,812 of 1,633,909 ranked researchers
- Rank in Canada
- #8,767 of 38,960
- Works
- 34
- Citations
- 162
- Citations per work
- 4.8
What does Walter Wymer research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing29% of their works
- 2Sociology and Political Science19% of their works
- 3Organizational Behavior and Human Resource Management16% of their works
- 4Management of Technology and Innovation6% of their works
- 5Strategy and Management6% of their works
- 6Public Health, Environmental and Occupational Health3% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Management and Marketing Education
- Consumer Retail Behavior Studies
- Nonprofit Sector and Volunteering
- Pharmaceutical industry and healthcare
- Environmental Education and Sustainability
Which keywords describe Walter Wymer's research?
The keywords of their largest research topics: Brand Trust, Consumer Behavior, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth, Social Media, Customer Experience and Experiential Learning.
- Pro-environmental Behavior
- Environmental Attitudes
- Volunteering
- Multichannel Retailing
- Experiential Learning
- Social Media
- Service Quality
- Consumer Behavior
- Brand Trust
- Customer Satisfaction
- Electronic Word-of-Mouth
- Customer Experience
- Marketing Education
- Prosocial Behavior
- Conflict of Interest
- Pharmaceutical Industry
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 16 words, with their numbers
- Brand Trust61 topic
- Consumer Behavior61 topic
- Customer Satisfaction41 topic
- Service Quality41 topic
- Electronic Word-of-Mouth31 topic
- Social Media31 topic
- Customer Experience21 topic
- Experiential Learning21 topic
- Marketing Education21 topic
- Multichannel Retailing21 topic
- Prosocial Behavior21 topic
- Volunteering21 topic
- Conflict of Interest11 topic
- Environmental Attitudes11 topic
- Pharmaceutical Industry11 topic
- Pro-environmental Behavior11 topic
Where does Walter Wymer work?
Walter Wymer's main affiliation in the publication record is University of Lethbridge, Canada.
How many publications and citations does Walter Wymer have?
Science Explorer counts 34 works and 162 citations for Walter Wymer, ranking #252,812 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.