Wee-Kheng Tan
Wee-Kheng Tan publishes mostly in Sociology and Political Science, Marketing and Social Psychology, on topics such as Digital Marketing and Social Media, Diverse Aspects of Tourism Research and Technology Adoption and User Behaviour.
- World rank
- #216,247 of 7,710,434 ranked researchers
- Rank in Taiwan
- #641 of 57,035
- Works
- 71
- Citations
- 1.5k
- Citations per work
- 21.1
What does Wee-Kheng Tan research?
Wee-Kheng Tan's work is mostly in Social Sciences (48%), Business, Management and Accounting (20%), Psychology (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences5882.1%
- Social Sciences3448.1%
- Business, Management and Accounting1419.9%
- Psychology57.3%
- Decision Sciences56.8%
- Everything else1317.9%
- 1Sociology and Political Science44% of their works
- 2Marketing14% of their works
- 3Social Psychology7% of their works
- 4Information Systems and Management7% of their works
- 5Organizational Behavior and Human Resource Management6% of their works
- 6Communication4% of their works
Research topics
- Digital Marketing and Social Media
- Diverse Aspects of Tourism Research
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Recreation, Leisure, Wilderness Management
- Sharing Economy and Platforms
- Impact of Technology on Adolescents
Which keywords describe Wee-Kheng Tan's research?
The keywords of their largest research topics: Social Media, Consumer Engagement, Electronic Word-of-Mouth, Destination Image, Tourist Satisfaction, Consumer Behavior, Well-being and Information Systems.
- Digital Natives
- Addiction
- Constraints
- Brand Equity
- Customer Satisfaction
- Information Systems
- Consumer Behavior
- Destination Image
- Consumer Engagement
- Social Media
- Electronic Word-of-Mouth
- Tourist Satisfaction
- Well-being
- Technology Acceptance Model
- Service Quality
- Brand Trust
- Leisure
- Collaborative Consumption
- Sharing Economy
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Social Media512 topics
- Consumer Engagement421 topic
- Electronic Word-of-Mouth421 topic
- Destination Image251 topic
- Tourist Satisfaction251 topic
- Consumer Behavior192 topics
- Well-being192 topics
- Information Systems141 topic
- Technology Acceptance Model141 topic
- Customer Satisfaction111 topic
- Service Quality111 topic
- Brand Equity101 topic
- Brand Trust101 topic
- Constraints101 topic
- Leisure101 topic
- Addiction91 topic
- Collaborative Consumption91 topic
- Digital Natives91 topic
- Sharing Economy91 topic
Where does Wee-Kheng Tan work?
Wee-Kheng Tan's main affiliation in the publication record is Kainan University, Taiwan.
How many publications and citations does Wee-Kheng Tan have?
OpenAlex counts 71 works and 1,498 citations for Wee-Kheng Tan, an h-index of 21, ranking #216,247 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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