William O. Bearden
William O. Bearden publishes mostly in Marketing, Clinical Psychology and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and International Business and FDI.
- World rank
- #27,632 of 1,633,909 ranked researchers
- Rank in United States
- #12,952 of 358,040
- Works
- 37
- Citations
- 824
- Citations per work
- 22.3
What does William O. Bearden research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Clinical Psychology9% of their works
- 3Social Psychology9% of their works
- 4Strategy and Management9% of their works
- 5Economics and Econometrics6% of their works
- 6General Decision Sciences6% of their works
Research topics
Which keywords describe William O. Bearden's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Decision Making, Foreign Direct Investment and Institutional Environment.
- Technology Readiness Levels
- Substance Use Disorders
- Digital Media Technology
- Alcohol Dependence
- Institutional Environment
- Decision Making
- Marketing Strategies
- Brand Equity
- Consumer Behavior
- Brand Trust
- Retail Economics
- Foreign Direct Investment
- Risk Aversion
- Customer Experience
- Multichannel Retailing
- System Maturity
- Visual Communication Design
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior92 topics
- Brand Equity61 topic
- Brand Trust61 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Decision Making21 topic
- Foreign Direct Investment21 topic
- Institutional Environment21 topic
- Risk Aversion21 topic
- Alcohol Dependence11 topic
- Customer Experience11 topic
- Digital Media Technology11 topic
- Multichannel Retailing11 topic
- Substance Use Disorders11 topic
- System Maturity11 topic
- Technology Readiness Levels11 topic
- Visual Communication Design11 topic
Where does William O. Bearden work?
William O. Bearden's main affiliation in the publication record is University of South Carolina, United States.
How many publications and citations does William O. Bearden have?
Science Explorer counts 37 works and 824 citations for William O. Bearden, ranking #27,632 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.